Pinkathon is India’s Biggest Women’s run founded by Milind Soman and Reema Sanghavi, was created with the objective of spreading awareness about women’s health related issues, breast cancer in particular. Through the Pinkathon we encourage women to adopt health and fitness in their daily lifestyles by means of running.
The Pinkathon, organized by the United Sisters Foundation is conceived as more than just a running event, will see a participation of more than 60,000 women across 8 cities. Right from the start, the Pinkathon was developed more as a community project to spread awareness of the importance of an active lifestyle for women and health issues that put women’s lives at risk. At the core of this pan India project is the run in each city, built around which are year round training sessions, free offers of medical checkups and mammograms for all participants, training workshops and counseling sessions for various marginalized communities and even a symbolic planting of 1000 trees in each city to make a stronger connection between the health of each individual and the health of the environment. Another green initiative is to encourage the participants to make the Eco Friendly choice of drinking from a reusable cup rather than a disposable plastic bottle on the route. These initiatives, developed by the United Sisters Foundation, are unique to the Pinkathon and are not practiced in any other running event in the country.
SPECIAL INITIATIVES BY PINKATHON
Green water stations
The Pinkathon has developed various unique practices in an effort to be as socially responsible as possible while offering the best possible experience to participants. Green water stations having reusable cups, alongside regular water stations with plastic bottles, were started for the first time in Bengaluru in 2015 and we have been collaborating with the Waste Warriors to reduce our carbon footprint in every Pinkathon. We have done the same for Pinkathon Chennai and managed to save thousands of litre of water and huge amounts of plastic. We aim to give participants the choice to be responsible and take the eco-friendly option.
A Pacer with every Racer
The Pinkathon concept of ‘A Pacer with every Racer’ in the half marathon distance has been received with great enthusiasm in every city. Each pacer makes sure that the girl they are matched with is safe during the run and is able to perform her best in the event that she has trained so hard for.
Medical/mammogram tags, will be available to all participants to collect from the medical counter at the main event. The Tags can be used to get a free consultation/checkup/mammogram at a city hospital. We have distributed over 50,000 Medical/ Mammogram Tags across Pinkathon cities since 2014.
The most important initiative is probably the post event year round training that is facilitated for the women who participate in the Pinkathon. We identify running groups across the city and then we put our participants who are interested in training, in touch with each of them as per the convenience of the participant. We have been building an entire women’s running community by motivating non-runners to come out and train.