Pinkathon Pinkathon Pinkathon

Sponsors for Colors Pinkathon Kolkata 2018
Inspiring Partners Bajaj Electricals

Title Sponsor

Electricals Limited Logo New (V)
Inspiring Partner

Bajaj Electricals Ltd (BEL) is an Indian consumer electrical equipments manufacturing company based in Mumbai, Maharashtra. It is a part of the 380 billion (US$5.7 billion) Bajaj Group. It has diversified with interests in lighting, luminaries, appliances, fans,LPG based Generators, engineering and projects. Its main domains are lighting, consumer durables, engineering and projects. Lighting includes lamps, tubes and luminaires. Consumer durables include appliances and fans. Engineering and projects include transmission line towers, telecommunications towers, highmast, poles and special projects, and others include die casting, wind energy & solar energy. Some notable project includes lighting works at the Commonwealth Games stadium and the Bandra Worli Sea Link.

An Initiative By

The Mission of the United Sisters Foundation is to encourage, motivate and facilitate a greater understanding of the importance of mental, physical and emotional health and well being to individuals, families and all levels and sections of society.

The Vision of the United Sisters Foundation is to empower women across the country coming together on one platform to actively contribute to a positive movement of change.

The Agenda of the United Sisters Foundation is to organize community activities, fund raisers and awareness drives to support and promote all women’s causes.

Now in its 5th year, the Pinkathon, organised by the United Sisters Foundation and conceived as more than just a running event, will see a participation of more than 75,000 women across 8 cities. Right from the start, the Pinkathon was developed more as a community project to spread awareness of the importance of an active lifestyle for women and health issues that put women’s lives at risk.

At the core of this pan India project is the run in each city, built around which are year round training sessions, free offers of medical check ups and mammograms for all participants, training work shops and counselling sessions for various marginalized communities and even a symbolic planting of 1000 trees in each city to make a stronger connection between the health of each individual and the health of the environment.

Another green initiative is to encourage the participants to make the eco friendly choice of drinking from a reusable cup rather than a disposable plastic bottle on the route. These initiatives, developed by the United Sisters Foundation, are unique to the Pinkathon and are not practiced in any other running event in the country.

The inclusive and empowering nature of this project has encouraged an unprecedented response from women across the length and breadth of the country, from Delhi to Chennai and Mumbai to Guwahati. Even though the focus is more on community building, the Pinkathon sets the standard for other running events, whether it is participant feedback, social media activation, community outreach, eco friendly/green initiatives or professional management.

Promoted By

At Maximus – Mice & Media Solutions, we believe that marketing programs and events have the greatest impact and best results when they are designed ‘Target First’. Our approach starts with the desired result and then builds the campaign from there – calculated, targeted and done with purpose. We aim at offering our clients the peace of mind that comes with having a solid, secure and professional organization dedicated to creating exemplary productions and events.

Intimate Hygiene Partner

VWash Plus is the official Intimate Hygiene Partner of Pinkathon. VWash has been immensely successful in its endeavour to empower women with the right knowledge & understanding about vaginal hygiene. VWash Plus, the expert intimate hygiene wash, is infused with lactic acid & delivers the ideal vaginal pH of 3.5, thereby keeping dryness, irritation & itching of the vaginal area at bay & preventing vaginal infections. Its daily use helps maintain the ideal vaginal health pH thereby enabling women to lead a happy, confident life.

Training and Fitness Partner

India’s leading fitness brand, Reebok has a pan-India presence across 119 cities and online presence with With a strong commitment to its core philosophy ‘Fitness is Life’, the brand is committed to growing the fitness category with products in the running, training and studio (dance, aerobics and yoga). The brand has struck a chord with consumers through its exciting fitness initiatives and the ‘Be More Human’ campaign that inspires people to be fitter physically, mentally and socially.

Hydration Partner

Bisleri is the exclusive hydration partner for Pinkathon. Bisleri the most trusted brand in India . It dominates the consumer mind when it comes to packaged drinking water. Infused with minerals and water purified with rigorous high end process. Bisleri is committed to satisfy hydration needs of Indians with range of various SKU suitable for different occasions.

The Telegraph
In association with

The Telegraph is an English-language daily newspaper founded in 1982 and is Eastern India’s largest circulated and read English newspaper. It is the only English newspaper launched in post independence Era. The Telegraph comes in seven different markets: Calcutta, South Bengal, North Bengal, Northeast (Guwahati split), Jharkhand (Jamshedpur and Ranchi splits), Orissa (Bhubaneswar split) and Bihar (Patna split). Each market has a local editorial team thus ensuring local coverage along with essential national, international and sports coverage.

There’s always something for everyone in the family with The Telegraph supplements be it Fashion, Entertainment, Education, Lifestyle, Health, Arts and Culture, deep dive into current affairs, Financial information and much more.

A brand synonymous to a common man’s life, TT continuously endeavors to give readers much more than just news and the most recent addition to the portfolio is t3-The Life Enhancement Programme. The Telegraph is termed as the “Unputdownable” as it is deeply weaved into the readers life.

Enerzal Logo
Nutrition Partner

Enerzal a brand of FDC Limited is a balanced energy dink, specially designed to replenish Energy and body salts lost through sweat; which help to prevent dehydration and perform better and longer.

Enerzal provides glucose & Sucrose for instant & sustained energy along with 5 vital salts- Sodium, Potassium, Magnesium, Calcium and Chloride.

Enerzal contains ideal balance of carbohydrates which is 7% of glucose and sucrose. Its isotonic nature helps in faster absorption of fluid. Also a combination of Glucose & Sucrose helps to prevent fatigue in better manner as compared to the other Energy drinks which usually provide high glucose / sugar.

5 essential salts present in Enerzal are necessary to prevent muscle cramps & maintain optimum water and electrolyte balance. This helps to restore blood volume, improves
blood circulation and prevents dehydration.

Enerzal does not contain any preservatives, caffeine, and artificial sweetener thus
suitable for all age groups and could be used without any side effects.

US Polo
Apparel Partner

Apollo Foundation
Healthcare Partner

The vision of Dr. Prathap C Reddy, the Founder of Apollo Hospitals Group is what translates into the mission of the Apollo Foundation, which is, “to create meaningful interactions with people of our society, and help enhance their quality of life in every way we can.”

We have always strongly believed in pioneering social initiatives that help surpass barriers and make a real difference. With an aim to upgrade the standards of healthcare across various regions, we have started several impactful programmes that cover rural development, healthcare, research in healthcare, education, skill development and vocational training.

In addition to this, Apollo Foundation also works extensively in the areas of Pediatric Cardiology, Cancer Care, Cardiovascular Risk Awareness, Hearing Impairment, Medical Awareness Campaigns, Distance Healthcare and Disaster Relief Programmes. With organizations like SACHi, The Billion Hearts Beating Foundation, SAHI, CURE, and other doctor charities supported by Apollo doctors, Apollo hospital aspires to be a socially responsible corporate citizen in order to bring quality healthcare within the reach of all people regardless of their geographic location or economic status.

Apollo Gleanegles

Forum Courtyard
Exclusive Mall Partner

While Sceptics projected five years for Kolkata to be ready for organised retail, Forum presented the First Mall in the Eastern Region, with international benchmarks & sales that broke country wide averages – Forum Courtyard Mall it is.

Forum Courtyard Mall opened with premium brands & pampered Kolkatans with world class experience. It prompted Washington post to term Forum as “the edifice of resurgent bengal”. It won the Brick & Mortar award in 2003 for excellence in construction & project management in architecture.

Not Surprisingly, today, we are one of the few retail infrastructure developers in India with the longest years of experience in Retail.

Having pioneered the retail boom, Forum Retail is now mapping the eastern zone with an array of projects at various stages of implementation.

Round Table
Supported By

FM Radio
Radio Partner

Red FM is an Indian FM radio brand, with stations broadcasting at the frequency 93.5 megahertz in the cities. It was launched in 2002, playing a mix of Hindi and English songs. It is India’s largest and most awarded radio network with 50 stations and 128 awards.

Wellness Partner

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. The company utilized its core technologies and diversified to form six new business fields: “Healthcare”, “Highly Functional Materials, “Document Solutions”, “Graphic Arts”, “Optical Devices” and “Digital Imaging”.FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

In the field of Healthcare, Fujifilm is a major player in diagnostic equipment with a wide range of X-ray, mammography, endoscopes and medical IT software utilizing the medical imaging technology. Fujifilm is proud to have such range of medical equipment that aids early detection of lung, stomach, colorectal, and breast cancer, thus saving lives. Fujifilm’s Computed radiography system has a 50% share in the Indian market. For Breast Cancer in particular, Fujifilm had introduced its revolutionary product Amulet Innovality – a highly advanced breast cancer diagnostic machine with 50 micron resolution, 3D image quality and advanced. Early diagnosis has been the biggest draw and also the fact that this machine is designed in a way to ensure there is minimal pain and discomfort. This design improves the patient comfort during mammograms significantly.

Cycle Partner

Adventure is all around us. A simple trip back from work or a simple twist to something mundane could be an adventure waiting to happen. Pinkathon organised by the United Sister’s Foundation, is proud to partner with Firefox as part of their #EverydayAdventures, in awarding winners with great bikes – Dart, Breeze, Fusion & Axxis. Let the adventures begin!

Social Media Partner

Enthusionz is the Socio Marketer that empowers the companies to be Social and build their Brand through the power of Digital Media Marketing. As the mode of advertisements is changing, the way Brands used to communicate and market is thereby going through a revolutionary change. Enthusionz represent this Change which is futuristic in nature. They are a part of the new age advertisements and are confident to play an immense part in this prime marketing revolution of 21st century.

Selfie Partner

Bourn Vita
Refreshment Partner

Energy Partner

Supported By

The Phonographic Performance Ltd. (PPL) owns, as assignee, and exclusively controls public performance rights and radio broadcasting rights in more than 5 lakh songs (sound recordings) in Hindi, Telugu, Tamil, Bengali, Punjabi, Marathi, Malayalam, Bhojpuri and other Indian languages, including both film and non-film songs such as Ghazals, devotional, folk, pop, classical, etc, of its more than 250 members, who are music labels.

Supported By

The India Performing Right Society Limited (IPRS) is a representative body of Owners of Music, viz. The Composers, Lyricists (or Authors) and the Publishers of Music and is also the sole Authorized body to issue Licences for usage of Musical & Literary works within India by any person. At present we have around 3500 plus members more than 10 Millions film music and non-film music, Pop, Rock, Ghazals, Bhajans or Classical music and international music of more than 100 countries.

Live Performance and recorded Music through any medium in any commercial place/premises (Like. Hotels / Open grounds / Stadiums / Restaurants / Bars / Malls / Departmental stores / offices / Banks / Gym etc. Any other public places require to obtain mandatorily the Licence from “The Indian Performing Right Society Ltd (IPRS)”.

Proud to Partner with

Devieka Bhojwani has been instrumental in setting up The ‘Women’s Cancer Initiative-Tata Memorial Hospital’ in 2003, in partnership with the Tata Memorial Hospital, Mumbai one of India’s leading cancer hospitals. Over the past few years, the foundation has broadened the scope of its activities with focusing on other Women’s Cancers such as cervical, ovarian & Oral Cancers.The foundation also funds path-breaking research at the Tata Memorial Centre to find causes and cures to women related cancers.

Bajaj csr
Green Partner

Change Partner

Shutterbug Photography
Photography Partner

The Shutterbug Photography is a budding site in sports photography that aims to inspire people across the world through cult personalities who are the living examples of confidence and human strength.

We at The Shutterbug Photography believe that every person has a spark that makes him/her love life and make the best out of it. At times such passion is self-driven and at many other times, we are pushed beyond our boundaries, out of our comfort zone by someone else and as a result we shine, spreading hopefulness, building confidence, creating a better self!

We want you to join us to make this world a better place by jolting those who are lost in their day-to-day living routine and revoke their hidden talent to make the life fruitful and

Introduced in 2017 by Garima Aggarwal, The Shutterbug Photography has already earned its fans through various events like Airtel Run For Education 2017, Pooja Jain special coverage in saree with Sachin Tendulkar at IDBI Federal Life Insurance Kolkata Full Marathon 2018 to name a few.

Be a part of our journey to experience the joys of simple yet powerful living.


Footwear & Gifting Partners

Cycling Marshals Partner

Cycle Network Grow was founded on 29th May 2016, with an initiative to bring all the cyclists in Kolkata under one platform. Now we have approximately 400 riders! Cycle Network Grow is largest cycling group in Kolkata now. We have riders from all profession. We encourage the youth i.e, school students to commute on their bicycles and live a healthy lifestyle. We have done several events with world’s number one cycling company like Giant namely Syclovia and East Endurance. We have acted as Bike Marshalls in almost every marathons that took place in Kolkata in last two years, namely

1) Pinkathon
2) The Kolkata Police Marathon
3) IDBI Marathon
4) Airtel Run for Education
5) Intencity Run
6) Kidaathon and many more

We have organised East Endurance event where riders have to ride 100kms 200 kms and 300 kms in one season to achieve the title of CNG ULTRA RIDER and a rider can become CNG PRO by completing any one ride.

We felicitate each rider with a medal and a certificate at our medal ceremony. We had the honour to have Mr. Srinivas Gokulnath solo RAAM finisher to attend the ceremony and handover the medals to our riders. RAAM or Race Across America is the longest annual endurance event of the world where riders have to ride 4800kms (3000 miles) within a cutoff time of 12 days. Srinivas Gokulnath did it in 11 days 17 hours!

On 9th March 2018 Cycle Network Grow was converted into a Non Profit Trust in the name of CNG Foundation. Broad objectives of the trust are to promote National/Olympic level sport (specially cycling),spreading message of health,fitness and clean environment and help in any areas of charitable purpose.

Supported By

As Oscar Wilde very rightly said once “The smallest act of kindness is worth more than the grandest intention.” We all have intentions, but all we need is a little push to convert them into deeds. It is this realization that gave way to the creation of Prayatna Foundation. The foundation is a non-profit humanitarian organization which grew out of a vision of minimizing poverty and social injustice prevalent in its immediate surroundings. The organization being at its very nascent stage aims at bettering the lives of the needful around it by catering to the basic needs of people. In today’s world education forms an indispensable part of every individual’s life and we aim to ensure that our surroundings are not deprived of it. The Board of Directors consists of the professionals from different fields who together have taken up their responsibilities towards the society. Together we aim at creating a difference in the lives of all those who really deserve it because we believe in the fact that “Everyone is a star and deserves the right to twinkle”.

Radisson Kolkata
Luxury Partner

Radisson Kolkata Ballygunge, a luxury hotel and wedding destination, is strategically located at the heart of upscale South Kolkata neighbourhood- Ballygunge yet not far from the International Airport and major Railway Stations. Once checked-in you are encouraged to head over to the rooftop infinity pool and whirlpool tub to unwind after a long day of travel and indulge in the spa treatment.

The hotel features 92 tastefully-designed rooms & suites, and is also the ideal venue for weddings and corporate events. Its five, expansive conference and banquet areas can also house over 1000 guests.

If work brings you to town, take advantage of the 24-hour Business Centre and the free high speed internet access throughout the property. And for the very best of fresh and innovative food and drink, get ready to be spoilt for choice with our five eclectic in-house restaurants, lounges and bars. Because we care, the hotel is also equipped with state of the art fitness centre and the menu of bespoke spa and beauty services- that lets you revitalize, replenish and relax.

Supported By

Shuttl exists to take away the pain of commute. Every day, we strive to provide safe, affordable and reliable commute to residents of Delhi NCR & Kolkata. Since launch of our app-based shuttle services in 2015, we have given 5 million+ dignified rides to more than 1.5 lac urban commuters. Our fleet of air-conditioned coaches, not only provide comfortable travel but also reduce carbon emissions. We are redefining the meaning of safe commute for women. We are not a company, but a community of people who care for our cities and want to make them jam, noise and pollution free. Get on board, come ride with us.

Refreshment Partner