Pinkathon Pinkathon Pinkathon

Sponsors for Colors Pinkathon Mumbai 2017
Inspiring Partners Bajaj Electricals

Title Sponsor

Electricals Limited Logo New (V)
Inspiring Partner

Bajaj Electricals Ltd (BEL) is an Indian consumer electrical equipments manufacturing company based in Mumbai, Maharashtra. It is a part of the 380 billion (US$5.7 billion) Bajaj Group. It has diversified with interests in lighting, luminaries, appliances, fans,LPG based Generators, engineering and projects. Its main domains are lighting, consumer durables, engineering and projects. Lighting includes lamps, tubes and luminaires. Consumer durables include appliances and fans. Engineering and projects include transmission line towers, telecommunications towers, highmast, poles and special projects, and others include die casting, wind energy & solar energy. Some notable project includes lighting works at the Commonwealth Games stadium and the Bandra Worli Sea Link.

An Initiative By

The Mission of the United Sisters Foundation is to encourage, motivate and facilitate a greater understanding of the importance of mental, physical and emotional health and well being to individuals, families and all levels and sections of society.

The Vision of the United Sisters Foundation is to empower women across the country coming together on one platform to actively contribute to a positive movement of change.

The Agenda of the United Sisters Foundation is to organize community activities, fund raisers and awareness drives to support and promote all women’s causes.

Now in its 5th year, the Pinkathon, organised by the United Sisters Foundation and conceived as more than just a running event, will see a participation of more than 75,000 women across 8 cities. Right from the start, the Pinkathon was developed more as a community project to spread awareness of the importance of an active lifestyle for women and health issues that put women’s lives at risk.

At the core of this pan India project is the run in each city, built around which are year round training sessions, free offers of medical check ups and mammograms for all participants, training work shops and counselling sessions for various marginalized communities and even a symbolic planting of 1000 trees in each city to make a stronger connection between the health of each individual and the health of the environment.

Another green initiative is to encourage the participants to make the eco friendly choice of drinking from a reusable cup rather than a disposable plastic bottle on the route. These initiatives, developed by the United Sisters Foundation, are unique to the Pinkathon and are not practiced in any other running event in the country.

The inclusive and empowering nature of this project has encouraged an unprecedented response from women across the length and breadth of the country, from Delhi to Chennai and Mumbai to Guwahati. Even though the focus is more on community building, the Pinkathon sets the standard for other running events, whether it is participant feedback, social media activation, community outreach, eco friendly/green initiatives or professional management.

Promoted By

At Maximus – Mice & Media Solutions, we believe that marketing programs and events have the greatest impact and best results when they are designed ‘Target First’. Our approach starts with the desired result and then builds the campaign from there – calculated, targeted and done with purpose. We aim at offering our clients the peace of mind that comes with having a solid, secure and professional organization dedicated to creating exemplary productions and events.

Tata Salt
Active Living Partner

Tata Salt, launched by Tata Chemicals in the year 1983, holds the distinction of being India's first national branded iodised salt. The brand has been consistently identified as a leading food brand in the country. Currently, it is the biggest packaged salt brand in India.

To meet the changing needs of its customers over the years, the brand is always evolving. In that endeavor, it has added new segments like Tata Salt Lite, Tata Salt Plus, Specialty Salts (Tata Black Salt and Tata Rock Salt) and sprinklers to its product repertoire.

Amongst the products, Tata Salt Lite is the refined, iodised and potassium-enriched variant. It has been specifically formulated to provide 15% lesser Sodium than regular salt. Tata Salt Lite provides an easier way for one to keep one’s blood pressure and weight in check.

Staying healthy and fit is what Tata Salt Lite abides by, and it supports similar campaigns and projects. After all, Desh ki Sehat is the prime objective of Desh ka Namak.

Intimate Hygiene Partner

VWash Plus is the official Intimate Hygiene Partner of Pinkathon. VWash has been immensely successful in its endeavour to empower women with the right knowledge & understanding about vaginal hygiene. VWash Plus, the expert intimate hygiene wash, is infused with lactic acid & delivers the ideal vaginal pH of 3.5, thereby keeping dryness, irritation & itching of the vaginal area at bay & preventing vaginal infections. Its daily use helps maintain the ideal vaginal health pH thereby enabling women to lead a happy, confident life.

Training and Fitness Partner

India’s leading fitness brand, Reebok has a pan-India presence across 119 cities and online presence with With a strong commitment to its core philosophy ‘Fitness is Life’, the brand is committed to growing the fitness category with products in the running, training and studio (dance, aerobics and yoga). The brand has struck a chord with consumers through its exciting fitness initiatives and the ‘Be More Human’ campaign that inspires people to be fitter physically, mentally and socially.

Apollo Foundation
Healthcare Partner

The vision of Dr. Prathap C Reddy, the Founder of Apollo Hospitals Group is what translates into the mission of the Apollo Foundation, which is, “to create meaningful interactions with people of our society, and help enhance their quality of life in every way we can.”

We have always strongly believed in pioneering social initiatives that help surpass barriers and make a real difference. With an aim to upgrade the standards of healthcare across various regions, we have started several impactful programmes that cover rural development, healthcare, research in healthcare, education, skill development and vocational training.

In addition to this, Apollo Foundation also works extensively in the areas of Pediatric Cardiology, Cancer Care, Cardiovascular Risk Awareness, Hearing Impairment, Medical Awareness Campaigns, Distance Healthcare and Disaster Relief Programmes. With organizations like SACHi, The Billion Hearts Beating Foundation, SAHI, CURE, and other doctor charities supported by Apollo doctors, Apollo hospital aspires to be a socially responsible corporate citizen in order to bring quality healthcare within the reach of all people regardless of their geographic location or economic status.

Hydration Partner

Bisleri is the exclusive hydration partner for Pinkathon. Bisleri the most trusted brand in India . It dominates the consumer mind when it comes to packaged drinking water. Infused with minerals and water purified with rigorous high end process. Bisleri is committed to satisfy hydration needs of Indians with range of various SKU suitable for different occasions.

Supported By

Ladies Circle

FM Radio
Radio Partner

Red FM is an Indian FM radio brand, with stations broadcasting at the frequency 93.5 megahertz in the cities. It was launched in 2002, playing a mix of Hindi and English songs. It is India’s largest and most awarded radio network with 50 stations and 128 awards.

Wellness Partner

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. The company utilized its core technologies and diversified to form six new business fields: “Healthcare”, “Highly Functional Materials, “Document Solutions”, “Graphic Arts”, “Optical Devices” and “Digital Imaging”.FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

In the field of Healthcare, Fujifilm is a major player in diagnostic equipment with a wide range of X-ray, mammography, endoscopes and medical IT software utilizing the medical imaging technology. Fujifilm is proud to have such range of medical equipment that aids early detection of lung, stomach, colorectal, and breast cancer, thus saving lives. Fujifilm’s Computed radiography system has a 50% share in the Indian market. For Breast Cancer in particular, Fujifilm had introduced its revolutionary product Amulet Innovality – a highly advanced breast cancer diagnostic machine with 50 micron resolution, 3D image quality and advanced. Early diagnosis has been the biggest draw and also the fact that this machine is designed in a way to ensure there is minimal pain and discomfort. This design improves the patient comfort during mammograms significantly.

Cycle Partner

Adventure is all around us. A simple trip back from work or a simple twist to something mundane could be an adventure waiting to happen. Pinkathon organised by the United Sister’s Foundation, is proud to partner with Firefox as part of their #EverydayAdventures, in awarding winners with great bikes – Dart, Breeze, Fusion & Axxis. Let the adventures begin!

Social Media Partner

Enthusionz is the Socio Marketer that empowers the companies to be Social and build their Brand through the power of Digital Media Marketing. As the mode of advertisements is changing, the way Brands used to communicate and market is thereby going through a revolutionary change. Enthusionz represent this Change which is futuristic in nature. They are a part of the new age advertisements and are confident to play an immense part in this prime marketing revolution of 21st century.

Selfie Partner

Bourn Vita
Refreshment Partner

Footwear & Gifting Partners

Energy Partner

Gifting Partner

Founded by mother daughter duo Jacqueline and Ayesha, ayesha accessories stands for the girl in progress. We are a vibrant and fast expanding brand. We bring you limited-edition designs that cut through the noise. ayesha is about YOU: your world, your dreams and your love! Sensational shades, brilliant bags, hip hats, jaw dropping jewellery and other fun, fantabulous fashion essentials, which make sure they express exactly how YOU feel.

Supported By

The Phonographic Performance Ltd. (PPL) owns, as assignee, and exclusively controls public performance rights and radio broadcasting rights in more than 5 lakh songs (sound recordings) in Hindi, Telugu, Tamil, Bengali, Punjabi, Marathi, Malayalam, Bhojpuri and other Indian languages, including both film and non-film songs such as Ghazals, devotional, folk, pop, classical, etc, of its more than 250 members, who are music labels.

The India Performing Right Society Limited (IPRS) is a representative body of Owners of Music, viz. The Composers, Lyricists (or Authors) and the Publishers of Music and is also the sole Authorized body to issue Licences for usage of Musical & Literary works within India by any person. At present we have around 3500 plus members more than 10 Millions film music and non-film music, Pop, Rock, Ghazals, Bhajans or Classical music and international music of more than 100 countries.

Live Performance and recorded Music through any medium in any commercial place/premises (Like. Hotels / Open grounds / Stadiums / Restaurants / Bars / Malls / Departmental stores / offices / Banks / Gym etc. Any other public places require to obtain mandatorily the Licence from “The Indian Performing Right Society Ltd (IPRS)”.

Supported By

The India Performing Right Society Limited (IPRS) is a representative body of Owners of Music, viz. The Composers, Lyricists (or Authors) and the Publishers of Music and is also the sole Authorized body to issue Licences for usage of Musical & Literary works within India by any person. At present we have around 3500 plus members more than 10 Millions film music and non-film music, Pop, Rock, Ghazals, Bhajans or Classical music and international music of more than 100 countries.

Live Performance and recorded Music through any medium in any commercial place/premises (Like. Hotels / Open grounds / Stadiums / Restaurants / Bars / Malls / Departmental stores / offices / Banks / Gym etc. Any other public places require to obtain mandatorily the Licence from “The Indian Performing Right Society Ltd (IPRS)”.

Proud to Partner with

Devieka Bhojwani has been instrumental in setting up The ‘Women’s Cancer Initiative-Tata Memorial Hospital’ in 2003, in partnership with the Tata Memorial Hospital, Mumbai one of India’s leading cancer hospitals. Over the past few years, the foundation has broadened the scope of its activities with focusing on other Women’s Cancers such as cervical, ovarian & Oral Cancers.The foundation also funds path-breaking research at the Tata Memorial Centre to find causes and cures to women related cancers.

Press Conference Venue Partner

Bajaj csr
Green Partner


Change Partner

Mischief Treks
Photography Partner

Mischief Treks is a trekking and adventure sports group that soared to heights of success rapidly and isa trusted brand for trek enthusiasts. Having significant experience in Sahyadris and Western Ghats, they are also among the best for guided Himalayan treks.
Born out of passion for treks, camping, photography and adventure, Mischief Treks is the brain child of Digvijay Singh Rathore, a banker turned trekker with an experience of 150+ treks in 8 years. “Being at the right place at right time backed with research and recce of any place is the key behind making every event a 100% success” believes Digvijay. Skills of Shalaka, the second in command makes the events lively. Dipanwita being a blogger takes care of the PR. The team comprises of 12 co-leads who take every feedback as a constructive one and thrives for continuous innovation.

Sloans Kills Pain Spray Logo
Pain Relief Partners

Shopping Partner

Flipkart presents the New Pinch Days from 15th to 17th December. A brand new event which offers a wide variety of products, across categories along with the latest arrivals on big brands at great discounts – for a ‘NEW’ you everyday. Finally, an event that justifies your LOVE for all things New, be it your wardrobe, home, latest gadgets or just anything about you. While you hit another milestone with Pinkathon run, we are here to inspire you at every turn and promise to help you reach more of such mew milestones in life. Give yourself #AdvanceMeinNewPinch for the new you and keep going!

Bharat Petroleum
Supported By

Bharat Petroleum Corporation Ltd.’s flagship brand – MAK Lubricants is one of the fastest growing brands in its category and has a wide range of products for the automotive and industrial segments. MAK Lubricants are sold through an elaborate network comprising of BPCL’s Retail Outlets (Petrol Pumps) across the country, Primary and Industrial Lube Distributors in the Bazaar segment and direct selling to Industrial customers. MAK also reaches out to core sectors like Coal, Power, Cement, Steel, Engineering, Construction and Infrastructure and also supplies lubricants to Government Departments like Indian Railways and Ministry of Defence.

Recent innovations like MAK Hitemp Xtra SM Grease for Sugar mills, MAK All Season HMO (Horticulture Mineral Oil) for Apple orchards and MAK LLPO (Light Liquid Paraffin Oil) for the cosmetic sector have turned out to be runaway successes.

MAK Lubricants has entered into strategic tie-ups with major OEMs like TATA Motors, TVS Motors, Hero Moto Corp, Honda Motorcycle & Scooters India, Kirloskar, Elgi, Chevrolet, L&T, Atlas Copco, Munjal Showa and Eicher to manufacture Co-branded/Genuine Lubricating oils. MAK has also made forays into international markets like Sri Lanka, Bangladesh, Nepal and the Middle East and has established its presence in these markets.

Ensuring customized offerings in products and services to the customers, enhancing the product portfolio catering to modern equipment, developing our products in line with specific customer requirements and top of class Service Verticals are the key performance indices of the brand, which ensures it lives up to its tag line : MAK makes it possible


Mumbai Mirror
In Association with

Palasa Logo
Gifting Partner

“​Mom’s Therapy”is an indian brand launched by Palasa Body Solutions Pvt. Ltd in 2016 that manufactures and sells 100% pure natural and herbal products. The company is the brainchild of Ms. ​Krishna Tamalia Vora who is a firm believer of Ayurveda, which she aims to promote through her body care products. All our products are made from the goodness of the rich First Pressed Cold Sesame Oil – an elixir for lush hair and supple skin. Sesame is probably the oldest reported oil plant to the mankind that is popular for its nutritive, preventive, and curative properties hence its featured in all our products. The concoction of the first cold press black sesame oil, indian herbs and floral extracts is actually an age old recipe that has been handed down from many generations and finally bottled together for the benefit of the masses. The locally and naturally grown Black Sesame Oil in our farm is a powerful seed with abundant qualities that deeply moisturizes and revitalizes the hair & body.

Since the company’s inception, Mom’s Therapy has grown in leaps and bounds surpassing all our expectations. From a small kitchen lab, we now have a manufacturing unit set up in Surendranagar, Gujarat. We started our offline sales with farmer’s market and exhibitions but are now proudly displayed at some of the most popular websites like,,,, and monthly boxes like and Though we sell all our products namely, Hair Oil, Body Oil, Eyebrow Oil, Coffee Body Scrub, Hair Pack and Handmade Wooden Comb individually, you can also buy our beautiful and easy to carry subscription boxes created for gifting purpose.

To give us a shout out you can find us on instagram on momstherapy_official handle or read more about us at

US Polo
Apparel Partner