Pinkathon Pinkathon Pinkathon

Sponsors for Pinkathon Bengaluru 2017
Inspiring Partners Bajaj Electricals

Electricals Limited Logo New (V)
Inspiring Partners

Bajaj Electricals Ltd (BEL) is an Indian consumer electrical equipments manufacturing company based in Mumbai, Maharashtra. It is a part of the 380 billion (US$5.7 billion) Bajaj Group. It has diversified with interests in lighting, luminaries, appliances, fans,LPG based Generators, engineering and projects. Its main domains are lighting, consumer durables, engineering and projects. Lighting includes lamps, tubes and luminaires. Consumer durables include appliances and fans. Engineering and projects include transmission line towers, telecommunications towers, highmast, poles and special projects, and others include die casting, wind energy & solar energy. Some notable project includes lighting works at the Commonwealth Games stadium and the Bandra Worli Sea Link.

Proud to Partner with

Devieka Bhojwani has been instrumental in setting up The ‘Women’s Cancer Initiative-Tata Memorial Hospital’ in 2003, in partnership with the Tata Memorial Hospital, Mumbai one of India’s leading cancer hospitals. Over the past few years, the foundation has broadened the scope of its activities with focusing on other Women’s Cancers such as cervical, ovarian & Oral Cancers.The foundation also funds path-breaking research at the Tata Memorial Centre to find causes and cures to women related cancers.

An Initiative By

The Mission of the United Sisters Foundation is to encourage, motivate and facilitate a greater understanding of the importance of mental, physical and emotional health and well being to individuals, families and all levels and sections of society.

The Vision of the United Sisters Foundation is to empower women across the country coming together on one platform to actively contribute to a positive movement of change.
The Agenda of the United Sisters Foundation is to organize community activities, fund raisers and awareness drives to support and promote all women’s causes.

Now in its 3rd year, the SBI Pinkathon, organised by the United Sisters Foundation and conceived as more than just a running event, will see a participation of more than 60,000 women across 8 cities. Right from the start, the Pinkathon was developed more as a community project to spread awareness of the importance of an active lifestyle for women and health issues that put women’s lives at risk.

At the core of this pan India project is the run in each city, built around which are year round training sessions, free offers of medical check ups and mammograms for all participants, training work shops and counselling sessions for various marginalised communities and even a symbolic planting of 1000 trees in each city to make a stronger connection between the health of each individual and the health of the environment.

Another green initiative is to encourage the participants to make the eco friendly choice of drinking from a reusable cup rather than a disposable plastic bottle on the route. These initiatives, developed by the United Sisters Foundation, are unique to the SBIPinkathon and are not practised in any other running event in the country.

The inclusive and empowering nature of this project has encouraged an unprecedented response from women across the length and breadth of the country, from Delhi to Chennai and Mumbai to Guwahati. Even though the focus is more on community building, the SBIPinkathon sets the standard for other running events, whether it is participant feedback, social media activation, community outreach, eco friendly/green initiatives or professional management.


For Mindtree, “ Welcome to possible” is more than a slogan – it reflects our approach to every engagement.

Mindtree delivers digital transformation and technology services from ideation to execution, enabling Global 2000 clients to outperform the competition. “Born digital,” Mindtree takes an agile, collaborative approach to creating customized solutions across the digital value chain.

At the same time, our deep expertise in infrastructure and applications management helps optimize your IT into a strategic asset. Whether you need to differentiate your company, reinvent business functions or accelerate revenue growth, we can get you there. Visit to learn more.

Hydration Partner

Bisleri is the exclusive hydration partner for Pinkathon. Bisleri the most trusted brand in India . It dominates the consumer mind when it comes to packaged drinking water. Infused with minerals and water purified with rigorous high end process. Bisleri is committed to satisfy hydration needs of Indians with range of various SKU suitable for different occasions.

Promoted By

At Maximus Events, we believe that marketing programs and events have the greatest impact and best results when they are designed ‘Target First’. Our approach starts with the desired result and then builds the campaign from there – calculated, targeted and done with purpose. We aim at offering our clients the peace of mind that comes with having a solid, secure and professional organization dedicated to creating exemplary productions and events.

Supported By

The Phonographic Performance Ltd. (PPL) owns, as assignee, and exclusively controls public performance rights and radio broadcasting rights in more than 5 lakh songs (sound recordings) in Hindi, Telugu, Tamil, Bengali, Punjabi, Marathi, Malayalam, Bhojpuri and other Indian languages, including both film and non-film songs such as Ghazals, devotional, folk, pop, classical, etc, of its more than 250 members, who are music labels.

Intimate Hygiene Partner

VWash Plus is the official Intimate Hygiene Partner of Pinkathon. VWash has been immensely successful in its endeavour to empower women with the right knowledge & understanding about vaginal hygiene. VWash Plus, the expert intimate hygiene wash, is infused with lactic acid & delivers the ideal vaginal pH of 3.5, thereby keeping dryness, irritation & itching of the vaginal area at bay & preventing vaginal infections. Its daily use helps maintain the ideal vaginal health pH thereby enabling women to lead a happy, confident life.

Energy Partner

“Sofit Soya Milk is a health drink packed with Soy Protein, Vitamins, Omega 3 and the right amount of fiber, so you can get more out of each working day. Sofit is a healthy and delicious alternative to Fast Food and other oily snacks. It fuels you right through the day. Even those who are lactose intolerant, can get all the necessary nutrition from Sofit, making it just the right health drink for both men and women. So go ahead, drink more, do more.”

Sportswear Partner

India’s leading fitness brand, Reebok has a pan-India presence across 119 cities and online presence with With a strong commitment to its core philosophy ‘Fitness is Life’, the brand is committed to growing the fitness category with products in the running, training and studio (dance, aerobics and yoga). The brand has struck a chord with consumers through its exciting fitness initiatives and the ‘Be More Human’ campaign that inspires people to be fitter physically, mentally and socially.

Radio Partner

Red FM is an Indian FM radio brand, with stations broadcasting at the frequency 93.5 megahertz in the cities. It was launched in 2002, playing a mix of Hindi and English songs. It is India’s largest and most awarded radio network with 50 stations and 128 awards.

Nutrition Partner

Truweight is a Research Based Nutrition & Weight Management company that gives its clients nutrition counseling and a wide range of effective Super foods, which helps individuals to attain optimal weight loss. The entire focus is on healthy eating and not on machines, belts or weight loss pills. Truweight intends to provide sustainable and healthy weight loss solution (based on nutrition) to millions of Indians. There are over 60 nutritionists across Truweight centers, counseling around 10000 clients on their weight loss and health issues.

Social Media Partner

Enthusionz is the Socio Marketer that empowers the companies to be Social and build their Brand through the power of Digital Media Marketing. As the mode of advertisements is changing, the way Brands used to communicate and market is thereby going through a revolutionary change. Enthusionz represent this Change which is futuristic in nature. They are a part of the new age advertisements and are confident to play an immense part in this prime marketing revolution of 21st century.

Timing Partner

Timing Technologies India has the unique distinction of being the Indian company to time maximum number of 10K runs, half marathons, marathons, duathlons and police recruitment projects in India using world’s leading RFID sports technology. The goal and objective of our company is to provide neat and reliable timing services to event organizers and runners participating in the events. Timing Technologies India(TTIPL) has changed the way Running Events have been organized by providing RFID Chip based timing for runners. Till date TTIPL has timed more than a million runners in India.

Hospitality Partner

Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone or tablet.

Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and 191 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.

Refreshment Partner

We believe that good food is the essence of good living. And good food doesn’t just end up on the table. The journey starts right at the source. How you produce. How you grow. How you care. And finally the heart and love that brings everything together in our great melting pots. We believe that delivering quality food that is fresh, delicious and wholesome is a mix of fresh ingredients, fine skills and authentic inspiration from around the world.
We at FreshMenu welcome you to explore this wonderful world of food experiences.

Strand Center
Genomics Partner

The Strand Center for Genomics & Personalized Medicine is a leading genomic profiling and precision medicine diagnostics laboratory, aimed at empowering cancer care and genetic testing for inherited diseases in India. Strand works with physicians and hospitals to enable faster clinical decision support for accurate molecular diagnosis, prognosis, therapy recommendations, and clinical trials. The Strand Center for Genomics & Personalized Medicine is a CAP & NABL accredited NGS laboratory.

Driven By

Supported By

Founded in 1976, CGI is one of the largest IT and business process services providers in the world, delivering high-quality business consulting, systems integration and managed services. With a deep commitment to providing innovative services and solutions, CGI has an industry-leading track record of delivering 95% of projects on time and within budget, aligning our teams with clients’ business strategies to achieve top-to-bottom line results.

The Park
Luxury Partner

One of the first boutique hotels in Bangalore located in the heart of the city at Mahatma Gandhi Road which exudes sophistication and intimacy. The Hotel provides an elevated standard of style, contemporary design and decor. The state-of-the-art technology and amenities for commerce, leisure and relaxation makes our hotel an ideal choice for all types of travellers. It promises complete indulgence with its facilities, restaurants and bars – making it a preferred destination of discerning travellers looking for restful hotel in the city. Home to extravagance – The Park is a place to relax your senses and pamper yourself with the best Bangalore has to offer.

Gifting Partners

Founded by mother daughter duo Jacqueline and Ayesha, ayesha accessories stands for the girl in progress. We are a vibrant and fast expanding brand. We bring you limited-edition designs that cut through the noise. ayesha is about YOU: your world, your dreams and your love! Sensational shades, brilliant bags, hip hats, jaw dropping jewellery and other fun, fantabulous fashion essentials, which make sure they express exactly how YOU feel.

Hair Drama Company

Hair Drama Company specialises in creating fashionable and distinctive hair accessories that range from halos, headwraps, headbands, pins and a whole lot more. Our designs are deeply inspired by the rich and glamorous history of headpieces. Each piece brings out certain nostalgia of old-world headwear charm, but is designed with modern form and function.

Our pieces are aspirational that exude a personal style statement for each woman who wears it in her own distinctive way. She is the free-spirited woman of today – one who is focused on her own individuality.

Our products are conceptualized in London, by designers who specialize in hair jewellery. Each design artfully incorporates a range of materials and fabrics. Our research is focused on ensuring quality and comfort with each style that is created for our customers.

We consider fashion to be a business of individuality, and with that in mind, we continue to evolve and grow. We look forward to adding a little drama in your life.


Who We Are? – We know a thing or two about comfort. We’ve been perfecting it for over 65 years. Dearfoams has done comfort better than anybody else. With the softest, stylist fabrics and extra cushioning in every pair, there’s no slipper that feels better. Because comfort never goes out of style.

What We Stand For?
Comfort: Dearfoams is known for soft, stylish fabrics and plush cushioning.
Style: A mix of timeless looks and fresh, fashion-forward designs means there’s a slipper to fit every style.
Quality: Superior materials and innovative technologies ensure the level in comfort, fit and durability that only Dearfoams can deliver.

Thailand Tourism

The Tourism Authority of Thailand (TAT) was established on the 18th March 1960. TAT was the first organization in Thailand to be specifically responsible for the promotion of tourism.

TAT supplies information and data on tourist areas to the public, publicizes Thailand with the intention of encouraging both Thai and international tourists to travel in and around Thailand, conducts studies to set development plans for tourist destinations, and co-operates with and supports the production and development of personnel in the field of tourism.


“Smoodies is about natural nutrition. We’re all about being honest, truthful and friendly, and thats how we make our drinks. Made with no sweeteners or added sugar, and with no preservatives, we bring to you a set of products that are as honest as they come.

You don’t need to be stuck in the kitchen with a blender and the walls covered with fruits (we’ve been there, and its not fun!). Its about living your life as fast or slow as you want it, but being sure that good fruit and quality nutrition will make it into your diet without the additional stress and effort that none of us need in our busy busy lives today.

Because who said you can’t have it all?”


It began with a bra. With a dream to go beyond.
Beyond limited choices. Beyond everything women were used to. Beyond just lingerie.
Zivame was founded in 2011 with the vision of helping women uninhibitedly shop for intimate wear. Along the way, we saw the power of this idea and how it helped women break norms.
Today, we’re investing in a community that’s influencing women in different ways. From our online-offline stores to our new category launches, all our innovations are driven by ideas that weren’t thought of before.
Whether it is an adorable satin bow, exquisite French lace or an unparalleled delivery experience, we always go one step further. Every day we ask ourselves, “How can we make a woman feel delighted?” And we incorporate these ideas in every aspect of our business, from design to delivery.
Because, at the core of our products lies the delight of the unexpected.
Along with our global team of designers, we create products for every body and every age, made to fit real women.
Today, we have 1 million women in our community, and counting. And
we still have a long way to go!


Oya is a brand that is inspired by women who are active, women who choose to move as a passion. Oya embraces the idea of women who are free-spirited and imbibes this passion at the core of all products to celebrate the woman who chooses an active lifestyle.

The inspiration and casual sports jewellery pieces hold a symbolism that we hope would enable the wearer to push towards their goals or live their passions. The collection which is entirely sterling silver (925), ranges across running, yoga, cycling, hiking and a great set of magical charms to mix and match and tell a unique story.

A wearable mantra, an attitude, a passion to live life by. Every woman deserves this beautiful active life.

Apparel Partner

Bajaj Green csr
Green Partner

Healthcare Partner

Apollo has been at the forefront of all formats of healthcare delivery including Preventive Medicine, Hospital care, and ’boutique’ services such as Cradle, Spectra, and Wellness etc. Several of the groups hospitals have been among the first in India to receive international accreditation by America based Joint Commission International (JCI) also a large number of the hospitals are accredited by the National Accreditation Board for Hospitals & Healthcare (NABH), National Accrediation Board for Lab Statistics (NABL).

Apollo Hospitals, Bangalore houses three tertiary care flagship units of the Apollo Hospitals Group; It has indeed made a mark on the landscape on the city of Bengaluru. Apollo Hospitals, Bannerghatta road was the youngest hospital in the Apollo Hospitals group to get accredited by Joint Commission International (JCI).

Apollo Hospitals, Bengaluru offers world-class facilities in Cardiac sciences, Neurosciences, Renal sciences, Transplants, Gynaecology & Infertility, General Surgery, Medical & Surgical Gastroenterology and Emergency care. The hospital facilities have many firsts to their credit viz. the first “Y”- shaped stent for tracheosophaneal fistula in the region, a rare procedure. The largest series of Minimally Invasive Cardiac Surgery (MICS) in Asia, Deep Brain Stimulation performed on a 10 year old child & many more.

Photography Partner

A bunch of ingenious friends gave a kick start to an extraordinary range of individual styles of passion into one powerful collaboration and titled as Flashbulbzz photography.

Freezing your moments from past 5 years won thousands of hearts by the passion towards photography. We landed all the major cities like, Bangalore, Mumbai, Pune, Hyderabad, Coimbatore, Chennai, Mysore, Mangalore & Ahmedabad & Major events of the country like, TCS World 10K, Rio Olympics Selection, Bangalore Marathon, Midnight Marathon, Pinkathon, Bangalore Ultra, IDBI Mumbai & Delhi, GMC etc.

Renowned for the quality its photography, the group’s collective archive of over 262041 images is an iconic summary of the defining landmarks. The collection has been built cover-by-cover and page-by-page in collaboration with India’s leading Sports, Corporate events. Flashbulbzz’s Cultural position has been commented by its many images in leading social media, newspapers, cover images, profile pictures and featured appearances at Sports advertisements through Marathons, Cycling events, Trailwalk, Football, golf, Swimming, Obstacle Run, Trekking or Cricket.

In Association with

Sunscreen Partner

Attention ladies! Here is a beauty secret for that happy, healthy glow that your skin deserves. With Suncros, India’s Number 1 sunscreen recommended by dermatologists, there is all the reason to have a healthy and well-looked after skin for all seasons.

This sunscreen brand trusted by dermatologists launched in the market has something for everyone. The Suncros range has a highly differentiated product mix that provides an offering for all skin types along with superior benefits of matte finish which ensures non greasy texture, water resistant formulation and 6- 8 hour substantively.

Suncros is available in three differentiated variants that provide broad spectrum protection – Suncros Aqualotion with SPF 50 for sensitive skin, Suncros Aquagel with SPF 26 for oily skin, and Suncros Soft with SPF 50+ PA+++ in matte finish for all ages that provides 8 hour substantivity.

NGO Partner

Samarthanam Trust for the Disabled, working for the empowerment of persons with disabilities and distress has a richhistory spanning 19 years, marked by accomplishments. The Trust is geared to empower such people in socio-economic-cultural fronts, leading to their holistic development. By 2020, it aims to touch at least 100,000 lives with disabilities,creating a positive impact.

The journey started in 1997, when Mahantesh G.K. and two of his friends envisioned an organization to provide basic need of education for the young and talented children with disability of any form. This vision mattered a lot to them as they themselves are visually challenged. Hence, since inception, Samarthanam has been working to empower the visually impaired and disabled. As the journey firmed, so has the reach and programs. In order to achieve its mission and realize its vision, Samarthanam has transformed itself to a comprehensive solutions provider, addressing different needs of all stakeholders.

Nutri Choice
Healthy Snacking Partner

Britannia NutriChoice is one of India’s leading health brands today, changing the way Indians think, feel and behave about health and healthy living. NutriChoice provides a range of ‘power packed’ snacks specially created for people who seek a healthier way of life.

Event Partner

Cycle Partner

Adventure is all around us!! A simple trip back from work or a ride to a party can easily be turned into an adventure. The rush of adrenaline in small doses, should leave a craving for more. At Firefox, #EverydayAdventures is an integral part of our philosophy. We encourage people to find adventure in the mundane and promote anything that supports this school of thought.

Pinkathon, organized by United Sister’s Foundation will commence on the 27th of January at Kanteerava Stadium, where we will be awarding the winners an exciting new bike – a Tailwind and a Karma.

Come join us to find your #EverydayAdventure!