Pinkathon Pinkathon Pinkathon

Sponsors for Bajaj Electricals Pinkathon Bengaluru 2019
Presented By Colors

Electricals Limited Logo New (V)
Title Sponsor

Bajaj Electricals Ltd (BEL) is an Indian consumer electrical equipments manufacturing company based in Mumbai, Maharashtra. It is a part of the 380 billion (US$5.7 billion) Bajaj Group. It has diversified with interests in lighting, luminaries, appliances, fans,LPG based Generators, engineering and projects. Its main domains are lighting, consumer durables, engineering and projects. Lighting includes lamps, tubes and luminaires. Consumer durables include appliances and fans. Engineering and projects include transmission line towers, telecommunications towers, highmast, poles and special projects, and others include die casting, wind energy & solar energy. Some notable project includes lighting works at the Commonwealth Games stadium and the Bandra Worli Sea Link.


Presented By

Hydration Partner

Bisleri is the exclusive hydration partner for Pinkathon. Bisleri the most trusted brand in India . It dominates the consumer mind when it comes to packaged drinking water. Infused with minerals and water purified with rigorous high end process. Bisleri is committed to satisfy hydration needs of Indians with range of various SKU suitable for different occasions.

Apollo Hospitals
Healthcare Partner

Apollo Hospitals, Navi Mumbai, the latest world class health care facility offered by the Apollo Hospitals group, is a 500 bedded Multi Specialty Tertiary Care Hospital, strategically located amidst the densely populated residential hubs of Navi Mumbai – Nerul and Belapur and is at the proximity of the junction of two major highways i.e. Mumbai – Pune & Mumbai – Uran (JNPT).

The hospital is an ideal blend of highly skilled nationally and internationally acclaimed specialists, state-of-the-art technology built to international standards and specifications and cutting edge preventive and early detection programs, which offer the latest in diagnostic screening, truly making it a powerhouse of healthcare in Mumbai.

Intimate Hygiene Partner

V Wash Plus is the official Intimate Hygiene Partner of Pinkathon. VWash has been immensely successful in its endeavour to empower women with the right knowledge & understanding about vaginal hygiene. VWash Plus, the expert intimate hygiene wash, is infused with lactic acid & delivers the ideal vaginal pH of 3.5, thereby keeping dryness, irritation & itching of the vaginal area at bay & preventing vaginal infections. Its daily use helps maintain the ideal vaginal health pH thereby enabling women to lead a happy, confident life.

Training and Fitness Partner

India’s leading fitness brand, Reebok has a pan-India presence across 119 cities and online presence with With a strong commitment to its core philosophy ‘Fitness is Life’, the brand is committed to growing the fitness category with products in the running, training and studio (dance, aerobics and yoga). The brand has struck a chord with consumers through its exciting fitness initiatives and the ‘Be More Human’ campaign that inspires people to be fitter physically, mentally and socially.

Nutrition Partner

Enerzal a brand of FDC Limited is a balanced energy dink, specially designed to replenish Energy and body salts lost through sweat; which help to prevent dehydration and perform better and longer.

Enerzal provides glucose & Sucrose for instant & sustained energy along with 5 vital salts- Sodium, Potassium, Magnesium, Calcium and Chloride.

Enerzal contains ideal balance of carbohydrates which is 7% of glucose and sucrose. Its isotonic nature helps in faster absorption of fluid. Also a combination of Glucose & Sucrose helps to prevent fatigue in better manner as compared to the other Energy drinks which usually provide high glucose / sugar.

5 essential salts present in Enerzal are necessary to prevent muscle cramps & maintain optimum water and electrolyte balance. This helps to restore blood volume, improves blood circulation and prevents dehydration.

Enerzal does not contain any preservatives, caffeine, and artificial sweetener thus suitable for all age groups and could be used without any side effects.

Lifestyle Partner

“Baby-G” is the trendy watch brand from the house Casio India.

The latest fashion trends all across the globe are incorporated in the watch designs so that girls can remain up-to-date with fashion. You name a fashion trend and there is a Baby-G watch with that design element – studs, scratch pattern, pastels, etc.

The word “Baby” comes from “babe” and “G” stands for gravitational shock resistance. Baby-G was created as a counterpart to G-Shock in 1991. Baby-G shows the meeting of fashion and function for the vibrant, active woman. While maintaining G-SHOCK’s toughness, BABY-G was introduced as downsized case and pop colors suited to women’s wrists and tastes. Capturing the imaginations of young women in their late teens, especially, it opened up new opportunities for the digital watch as ladies’ fashion accessory. Uniting with youth culture through designs and technologies, and evolving continually from its moment of birth, BABY-G has communicated its one-of-a-kind identity to women everywhere.

Baby-G watches are inspired from the latest international trends – Studded Fashion, Scratch Pattern, Denim Pattern just like G-Shock. Baby-G watches fit every aspect of your active life — it is sporty, bold and colourful. These are perfect for watch enthusiasts who enjoy an adventure and take life as it comes. These watches are ready to accompany on every adventure, whether you’re in the city or on a beach.

The Hub
Hosted By

What is The Hub?

We are a shared space ecosystem providing creative spaces for Co-living Co-working & Events under one roof!

We give you the opportunity to start life without the complications of having to find a place to stay. It’s also a place where you can make new friends, explore new professional collaborations and build your own ‘family’. And, we have a 24/7 co-working space at your disposal, which means if you’ve chosen not to be part of the larger rat race and work on your own, you can simply make The Hub your home-office.

Energy Partner

Beauty Partner

This is a company that puts mascara on lashes and food on the tables. That fights wrinkles with one hand and Breast Cancer with the other. That knows the value of a perfect lip, but still opens its mouth and speaks out against Domestic Violence and for women’s financial independence. This is the company that not only brings beauty to doors, but also opens them. The company that supports 6 million Representatives worldwide. This is Avon. The company that for more than 125 years has stood for beauty, innovation, optimism and above all for women.

Avon’s Commitment to breast cancer causes grows bigger every year. As a business, it is involved with breast cancer for 26 years as part of its commitment to improving the wellbeing of women globally.

Avon Cycles
Cycle Partner


CONTACT PERSON : Mr. Onkar Singh Pahwa – Chairman Managing Director

PRESENT ORGANISATION : Mr. Onkar Singh Pahwa leads the team as Managing Director. His two sons serve as full time working directors. The elder Mr Rishi Pahwa has Purchases and Works under him and the younger Mr Mandeep Pahwa looks after Sales and Finance. There is hierarchy of Executive Presidents, Senior Vice Presidents, Vice Presidents and General Managers heading various functions.

The organisation combines the simplicity and speed of a family business and the broad-based features of corporate functioning. The former inspires trust and the latter confidence in its ability to perform continually and consistently.

VISION : As a manufacturing company, the company is committed to delivering quality at affordable price. Technological innovation has been one of the most natural advantages of its organisational structure. In fifty-two years of its being, it has invested heavily in its human capital. The highly motivated work force carries a sense of belonging. Their happiness is the key to its growth. Some of the workers joined the company in their youth and now, their second generation is growing with it to be old enough to bequeath their trust to the generation next. They have grown with the company.

Wellness Partner

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. The company utilized its core technologies and diversified to form six new business fields: “Healthcare”, “Highly Functional Materials, “Document Solutions”, “Graphic Arts”, “Optical Devices” and “Digital Imaging”.FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

In the field of Healthcare, Fujifilm is a major player in diagnostic equipment with a wide range of X-ray, mammography, endoscopes and medical IT software utilizing the medical imaging technology. Fujifilm is proud to have such range of medical equipment that aids early detection of lung, stomach, colorectal, and breast cancer, thus saving lives. Fujifilm’s Computed radiography system has a 50% share in the Indian market. For Breast Cancer in particular, Fujifilm had introduced its revolutionary product Amulet Innovality – a highly advanced breast cancer diagnostic machine with 50 micron resolution, 3D image quality and advanced. Early diagnosis has been the biggest draw and also the fact that this machine is designed in a way to ensure there is minimal pain and discomfort. This design improves the patient comfort during mammograms significantly.

FM Radio
Radio Partner

Red FM is an Indian FM radio brand, with stations broadcasting at the frequency 93.5 megahertz in the cities. It was launched in 2002, playing a mix of Hindi and English songs. It is India’s largest and most awarded radio network with 50 stations and 128 awards.

Supported By

The Phonographic Performance Ltd. (PPL) owns, as assignee, and exclusively controls public performance rights and radio broadcasting rights in more than 5 lakh songs (sound recordings) in Hindi, Telugu, Tamil, Bengali, Punjabi, Marathi, Malayalam, Bhojpuri and other Indian languages, including both film and non-film songs such as Ghazals, devotional, folk, pop, classical, etc, of its more than 250 members, who are music labels.

The India Performing Right Society Limited (IPRS) is a representative body of Owners of Music, viz. The Composers, Lyricists (or Authors) and the Publishers of Music and is also the sole Authorized body to issue Licences for usage of Musical & Literary works within India by any person. At present we have around 3500 plus members more than 10 Millions film music and non-film music, Pop, Rock, Ghazals, Bhajans or Classical music and international music of more than 100 countries.

Live Performance and recorded Music through any medium in any commercial place/premises (Like. Hotels / Open grounds / Stadiums / Restaurants / Bars / Malls / Departmental stores / offices / Banks / Gym etc. Any other public places require to obtain mandatorily the Licence from “The Indian Performing Right Society Ltd (IPRS)”.

Gifting Partner

Social Media Partner

Enthusionz is the Socio Marketer that empowers the companies to be Social and build their Brand through the power of Digital Media Marketing. As the mode of advertisements is changing, the way Brands used to communicate and market is thereby going through a revolutionary change. Enthusionz represent this Change which is futuristic in nature. They are a part of the new age advertisements and are confident to play an immense part in this prime marketing revolution of 21st century.

Change Partner

Gifting Partner

Founded by mother daughter duo Jacqueline and Ayesha, ayesha accessories stands for the girl in progress. We are a vibrant and fast expanding brand. We bring you limited-edition designs that cut through the noise. ayesha is about YOU: your world, your dreams and your love! Sensational shades, brilliant bags, hip hats, jaw dropping jewellery and other fun, fantabulous fashion essentials, which make sure they express exactly how YOU feel.

JW Mariott
Luxury Partner

JW Marriott Hotel Bengaluru the one stop luxury haven, right at the heart of the city, is situated steps away from the lush green Cubbon Park and close to the central Business district. The hotel has 281 rooms in total, which
includes 26 lavish suites.

A total of 8 meeting rooms with over 10,400 sq. ft. of indoor and outdoor spaces are available to host all kinds of event. The Grand Ballroom offers 8000 sqft of space (including the pre function area) while the JW Lawns offer
over 10000 sqft worth of outdoor space. The hotel has a 24 hour, fully equipped Wellness center, with a
temperature controlled Pool, Indoor heated Jacuzzis, Steam & Sauna, Yoga Studio for our guests.

With 5 finest restaurants in town come under one roof; JW Kitchen the multi cuisine specialty restaurant, ALBA the fine dining signature Italian restaurant, Spice Terrace the Indian specialty outdoor poolside restaurant, Bar
UNO, the bar lounge and Bengaluru Baking Company the Deli & Patisserie; are one luxury brand JW Marriott.

The Shaadi by Marriott concept initiated by the Marriott groups of hotels, has been an added advantage to the brides and grooms who look forward to their big day. The hotel also provides a variety of venues to pick from, for
your wedding day- Outdoor, poolside venues such as the Spice Terrace, JW Lawns and the indoor Pillar less Grand
Ball room are a few of the options.

Stone Soup
Happy Periods Partner

Stonesoup is a women led startup that makes eco friendly living an easy possibility. Stonesoup cup is the latest in Period Care.It’s healthier, more eco-friendly and most comfortable option compared to sanitary pads and tampons. Made from medical-grade silicone, Stonesoup cup is a high-capacity-yet-compact cup. When you can dance, swim, run and travel bindaas during your periods then “Every Period is a Happy Period”. The brand is running a “Period Love #BleedGreen” campaign across India to empower women (and girls) to make sustainable choices and discover Period Love. Download “Period Love” app to know more, connect with gynaecs and other users. Proudly made in India, available on leading online portals, Health & Glow outlets and 75 plus home-based eco entrepreneurs across India. Run your best and greenest run, period!

Apparel Partner

Proud to Partner with

Devieka Bhojwani has been instrumental in setting up The ‘Women’s Cancer Initiative-Tata Memorial Hospital’ in 2003, in partnership with the Tata Memorial Hospital, Mumbai one of India’s leading cancer hospitals. Over the past few years, the foundation has broadened the scope of its activities with focusing on other Women’s Cancers such as cervical, ovarian & Oral Cancers.The foundation also funds path-breaking research at the Tata Memorial Centre to find causes and cures to women related cancers.

An Initiative By

The Mission of the United Sisters Foundation is to encourage, motivate and facilitate a greater understanding of the importance of mental, physical and emotional health and well being to individuals, families and all levels and sections of society.

The Vision of the United Sisters Foundation is to empower women across the country coming together on one platform to actively contribute to a positive movement of change.

The Agenda of the United Sisters Foundation is to organize community activities, fund raisers and awareness drives to support and promote all women’s causes.

Now in its 5th year, the Pinkathon, organised by the United Sisters Foundation and conceived as more than just a running event, will see a participation of more than 75,000 women across 8 cities. Right from the start, the Pinkathon was developed more as a community project to spread awareness of the importance of an active lifestyle for women and health issues that put women’s lives at risk.

At the core of this pan India project is the run in each city, built around which are year round training sessions, free offers of medical check ups and mammograms for all participants, training work shops and counselling sessions for various marginalized communities and even a symbolic planting of 1000 trees in each city to make a stronger connection between the health of each individual and the health of the environment.

Another green initiative is to encourage the participants to make the eco friendly choice of drinking from a reusable cup rather than a disposable plastic bottle on the route. These initiatives, developed by the United Sisters Foundation, are unique to the Pinkathon and are not practiced in any other running event in the country.

The inclusive and empowering nature of this project has encouraged an unprecedented response from women across the length and breadth of the country, from Delhi to Chennai and Mumbai to Guwahati. Even though the focus is more on community building, the Pinkathon sets the standard for other running events, whether it is participant feedback, social media activation, community outreach, eco friendly/green initiatives or professional management.

Promoted By

At Maximus Events, we believe that marketing programs and events have the greatest impact and best results when they are designed ‘Target First’. Our approach starts with the desired result and then builds the campaign from there – calculated, targeted and done with purpose. We aim at offering our clients the peace of mind that comes with having a solid, secure and professional organization dedicated to creating exemplary productions and events.

Bajaj CSR
Green Partner

Supported By

Founded in 1976, CGI is one of the largest IT and business process services providers in the world, delivering high-quality business consulting, systems integration and managed services. With a deep commitment to providing innovative services and solutions, CGI has an industry-leading track record of delivering 95% of projects on time and within budget, aligning our teams with clients’ business strategies to achieve top-to-bottom line results.

Supported By

Gifting Partner

Zivame, India’s leading women’s wear brand, features a vast selection of styles in various sizes.With an array of selection ranging from everyday lingerie essentials, full figure lingerie, maternity, activewear, shapewear to bridal lingerie, easywear, nightwear, swimwear for women and apparel, it is a one-stop shop for women.

Zivame is India’s largest ‘women-only’ omni-channel brand where consumers can shop without inhibitions – they can understand their lingerie needs, browse through styles, order for their right size and get their order delivered at their doorstep. With a presence in 28+ ‘Fit Studios’ and 800+ partner stores across India , in cities like Bangalore, Pune, Delhi, Cochin, Mumbai and Chennai, Zivame is every woman’s most-loved brand for lingerie and close-to- skin categories.

Supported By

Supported By

Flashbulzz Photography
Photography Partner

Venue Partner for Mother Daughter Obstacle Race

Gym Partner

Supported By

Happiness Partner

Eastern is the undisputed leaders in the country engaged in the manufacturing and marketing of spice powders, including masala mixes, breakfast staples and a host of other products. Eastern is also the largest exporters of spices in the country as supply arms reach the US, Europe, African and Middle East countries.

Eastern is the winner of the largest exporter for spice powders in consumer packs from India by the Spices Board for the past 18 years consecutively. Eastern has a strategic tie-up with Mc Cormick- the Worlds largest Spices Company.

Eastern maintain high-quality standards by procuring farm fresh raw spices from the source markets in India, and other spice growing countries, processes in its state of the art, international standard factories with a unique flavor lock technology, and directly deliver to the retailers.

Gifting Partner

Incepted in 2013, Voylla is India’s largest fashion jewellery destination with robust online presence and an expansive retail footprint of 250+ Stores across India.

Voylla has successfully introduced the concept of high quality, flawlessly crafted jewelry at affordable price points – a feat that remains unmatched in an increasingly busy segment. Voylla takes pride in its commitment to rare and traditional art, crafts and narratives, creating contemporary accessories for its discerning patron.

Voylla the only brand with a versatile line of jewelry, perfect sarotrial companions to every woman and man. No matter what you do, or don’t, there is always a Voylla moment for you!