Pinkathon Pinkathon Pinkathon

Sponsors for Colors Pinkathon Delhi 2017
Inspiring Partners Bajaj Electricals

Title Sponsor

Electricals Limited Logo New (V)
Inspiring Partner

Bajaj Electricals Ltd (BEL) is an Indian consumer electrical equipments manufacturing company based in Mumbai, Maharashtra. It is a part of the 380 billion (US$5.7 billion) Bajaj Group. It has diversified with interests in lighting, luminaries, appliances, fans,LPG based Generators, engineering and projects. Its main domains are lighting, consumer durables, engineering and projects. Lighting includes lamps, tubes and luminaires. Consumer durables include appliances and fans. Engineering and projects include transmission line towers, telecommunications towers, highmast, poles and special projects, and others include die casting, wind energy & solar energy. Some notable project includes lighting works at the Commonwealth Games stadium and the Bandra Worli Sea Link.

Tata Salt
Active Living Partner

Tata Salt, launched by Tata Chemicals in the year 1983, holds the distinction of being India's first national branded iodised salt. The brand has been consistently identified as a leading food brand in the country. Currently, it is the biggest packaged salt brand in India.

To meet the changing needs of its customers over the years, the brand is always evolving. In that endeavor, it has added new segments like Tata Salt Lite, Tata Salt Plus, Specialty Salts (Tata Black Salt and Tata Rock Salt) and sprinklers to its product repertoire.

Amongst the products, Tata Salt Lite is the refined, iodised and potassium-enriched variant. It has been specifically formulated to provide 15% lesser Sodium than regular salt. Tata Salt Lite provides an easier way for one to keep one’s blood pressure and weight in check.

Staying healthy and fit is what Tata Salt Lite abides by, and it supports similar campaigns and projects. After all, Desh ki Sehat is the prime objective of Desh ka Namak.

Health Services & Innovation Partner

Helping to make the health system healthier

Optum, the fastest growing part of UnitedHealth Group, is a health services and innovation company on a mission to help make the health system work better for everyone. We’re combining data and analytics with technology and expertise to power modern health care. In collaboration with our partners, we focus on three key drivers of transformative change: modernizing the health system infrastructure, advancing care and empowering consumers.

We’re a global team of nearly 132,000 people and growing, working collaboratively to create the most innovative ideas using comprehensive strategies to help heal the health system and create a brighter future. We offer an opportunity to improve the lives of others while doing your life’s best work.(SM)

Intimate Hygiene Partner

VWash Plus is the official Intimate Hygiene Partner of Pinkathon. VWash has been immensely successful in its endeavour to empower women with the right knowledge & understanding about vaginal hygiene. VWash Plus, the expert intimate hygiene wash, is infused with lactic acid & delivers the ideal vaginal pH of 3.5, thereby keeping dryness, irritation & itching of the vaginal area at bay & preventing vaginal infections. Its daily use helps maintain the ideal vaginal health pH thereby enabling women to lead a happy, confident life.

Training and Fitness Partner

India’s leading fitness brand, Reebok has a pan-India presence across 119 cities and online presence with With a strong commitment to its core philosophy ‘Fitness is Life’, the brand is committed to growing the fitness category with products in the running, training and studio (dance, aerobics and yoga). The brand has struck a chord with consumers through its exciting fitness initiatives and the ‘Be More Human’ campaign that inspires people to be fitter physically, mentally and socially.

Supported By

Women’s Pride Partner

Sofy is Japan’s No 1 sanitary napkin brand which was launched in India in the year 2011 with the aim to empower Indian women by making them feel confident, unconstrained and proud of themselves even during their periods. It is one of its kind brands that provide innovative and scientifically advanced products for Indian women’s evolved menstruation needs.

It has a range of high quality absorbent napkins for period days, like India’s 1st anti-bacterial napkin-Sofy AntiBacteria, Sofy Bodyfit that fits to body with Flexi-absorb system, India’s longest night napkin- Sofy Bodyfit Overnight & easy to use Sofy Applicator Tampons.

The brand also caters to women’s non period needs of hygiene & comfort through its range of daily use Sofy Pantyliners which give women a clean and confident feeling.

Sofy believes that every woman in the world should be able to live a bright & active life even during her periods.

“Hum aage aage, duniya peeche peeche”!

Apparel Partner

Apollo Foundation
Healthcare Partner

The vision of Dr. Prathap C Reddy, the Founder of Apollo Hospitals Group is what translates into the mission of the Apollo Foundation, which is, “to create meaningful interactions with people of our society, and help enhance their quality of life in every way we can.”

We have always strongly believed in pioneering social initiatives that help surpass barriers and make a real difference. With an aim to upgrade the standards of healthcare across various regions, we have started several impactful programmes that cover rural development, healthcare, research in healthcare, education, skill development and vocational training.

In addition to this, Apollo Foundation also works extensively in the areas of Pediatric Cardiology, Cancer Care, Cardiovascular Risk Awareness, Hearing Impairment, Medical Awareness Campaigns, Distance Healthcare and Disaster Relief Programmes. With organizations like SACHi, The Billion Hearts Beating Foundation, SAHI, CURE, and other doctor charities supported by Apollo doctors, Apollo hospital aspires to be a socially responsible corporate citizen in order to bring quality healthcare within the reach of all people regardless of their geographic location or economic status.

Hydration Partner

Bisleri is the exclusive hydration partner for Pinkathon. Bisleri the most trusted brand in India . It dominates the consumer mind when it comes to packaged drinking water. Infused with minerals and water purified with rigorous high end process. Bisleri is committed to satisfy hydration needs of Indians with range of various SKU suitable for different occasions.

Wellness Partner

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. The company utilized its core technologies and diversified to form six new business fields: “Healthcare”, “Highly Functional Materials, “Document Solutions”, “Graphic Arts”, “Optical Devices” and “Digital Imaging”.FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

In the field of Healthcare, Fujifilm is a major player in diagnostic equipment with a wide range of X-ray, mammography, endoscopes and medical IT software utilizing the medical imaging technology. Fujifilm is proud to have such range of medical equipment that aids early detection of lung, stomach, colorectal, and breast cancer, thus saving lives. Fujifilm’s Computed radiography system has a 50% share in the Indian market. For Breast Cancer in particular, Fujifilm had introduced its revolutionary product Amulet Innovality – a highly advanced breast cancer diagnostic machine with 50 micron resolution, 3D image quality and advanced. Early diagnosis has been the biggest draw and also the fact that this machine is designed in a way to ensure there is minimal pain and discomfort. This design improves the patient comfort during mammograms significantly.

FM Radio
Radio Partner

Red FM is an Indian FM radio brand, with stations broadcasting at the frequency 93.5 megahertz in the cities. It was launched in 2002, playing a mix of Hindi and English songs. It is India’s largest and most awarded radio network with 50 stations and 128 awards.

Supported By

The Phonographic Performance Ltd. (PPL) owns, as assignee, and exclusively controls public performance rights and radio broadcasting rights in more than 5 lakh songs (sound recordings) in Hindi, Telugu, Tamil, Bengali, Punjabi, Marathi, Malayalam, Bhojpuri and other Indian languages, including both film and non-film songs such as Ghazals, devotional, folk, pop, classical, etc, of its more than 250 members, who are music labels.

The India Performing Right Society Limited (IPRS) is a representative body of Owners of Music, viz. The Composers, Lyricists (or Authors) and the Publishers of Music and is also the sole Authorized body to issue Licences for usage of Musical & Literary works within India by any person. At present we have around 3500 plus members more than 10 Millions film music and non-film music, Pop, Rock, Ghazals, Bhajans or Classical music and international music of more than 100 countries.

Live Performance and recorded Music through any medium in any commercial place/premises (Like. Hotels / Open grounds / Stadiums / Restaurants / Bars / Malls / Departmental stores / offices / Banks / Gym etc. Any other public places require to obtain mandatorily the Licence from “The Indian Performing Right Society Ltd (IPRS)”.

Proud to Partner with

Devieka Bhojwani has been instrumental in setting up The ‘Women’s Cancer Initiative-Tata Memorial Hospital’ in 2003, in partnership with the Tata Memorial Hospital, Mumbai one of India’s leading cancer hospitals. Over the past few years, the foundation has broadened the scope of its activities with focusing on other Women’s Cancers such as cervical, ovarian & Oral Cancers.The foundation also funds path-breaking research at the Tata Memorial Centre to find causes and cures to women related cancers.

An Initiative By

The Mission of the United Sisters Foundation is to encourage, motivate and facilitate a greater understanding of the importance of mental, physical and emotional health and well being to individuals, families and all levels and sections of society.

The Vision of the United Sisters Foundation is to empower women across the country coming together on one platform to actively contribute to a positive movement of change.

The Agenda of the United Sisters Foundation is to organize community activities, fund raisers and awareness drives to support and promote all women’s causes.

Now in its 5th year, the Pinkathon, organised by the United Sisters Foundation and conceived as more than just a running event, will see a participation of more than 75,000 women across 8 cities. Right from the start, the Pinkathon was developed more as a community project to spread awareness of the importance of an active lifestyle for women and health issues that put women’s lives at risk.

At the core of this pan India project is the run in each city, built around which are year round training sessions, free offers of medical check ups and mammograms for all participants, training work shops and counselling sessions for various marginalized communities and even a symbolic planting of 1000 trees in each city to make a stronger connection between the health of each individual and the health of the environment.

Another green initiative is to encourage the participants to make the eco friendly choice of drinking from a reusable cup rather than a disposable plastic bottle on the route. These initiatives, developed by the United Sisters Foundation, are unique to the Pinkathon and are not practiced in any other running event in the country.

The inclusive and empowering nature of this project has encouraged an unprecedented response from women across the length and breadth of the country, from Delhi to Chennai and Mumbai to Guwahati. Even though the focus is more on community building, the Pinkathon sets the standard for other running events, whether it is participant feedback, social media activation, community outreach, eco friendly/green initiatives or professional management.

Promoted By

At Maximus Events, we believe that marketing programs and events have the greatest impact and best results when they are designed ‘Target First’. Our approach starts with the desired result and then builds the campaign from there – calculated, targeted and done with purpose. We aim at offering our clients the peace of mind that comes with having a solid, secure and professional organization dedicated to creating exemplary productions and events.

Social Media Partner

Enthusionz is the Socio Marketer that empowers the companies to be Social and build their Brand through the power of Digital Media Marketing. As the mode of advertisements is changing, the way Brands used to communicate and market is thereby going through a revolutionary change. Enthusionz represent this Change which is futuristic in nature. They are a part of the new age advertisements and are confident to play an immense part in this prime marketing revolution of 21st century.

Bajaj Green csr
Green Partner

Ladies Circle
Supported By

Selfie Partner

Bourn Vita
Refreshment Partner

Footwear & Gifting Partners

Everything Organik
Mall Partner

Feeding India
Supported By

Hospitality partner

Ramada Gurgaon Central is an acclaimed place of hospitality among all the hotels in Gurgaon where discerning business and leisure travellers find solace due to the just-right ambiance and service delivered by the courteous staff. Our efficient staffs, offer warm and friendly services ensuring that your stay is a pleasant one. State-of-the-art amenities such as complimentary high speed Wi-Fi connectivity and a well-equipped business centre will help you stay connected to work throughout the day. We are the perfect choice for those who seek a charming, intimate ambience and a peaceful stay. Our location, in proximity to the hub comprising Cyber City and Udyog Vihar, ensures easy commute across Delhi-NCR. We are also well connected to Manesar. In consonance with our aim to provide the best accommodation options in Gurgaon, we offer 62 Executive Rooms, 30 Executive Club Rooms and 2 Executive Suites. The rooms and suites are aesthetically and elegantly decorated, well-equipped with modern amenities and plush furnishings. Ramada Gurgaon Central is the perfect destination – combining luxury with upscale amenities for both business and leisure travellers.

Cycling Marshal Partner

Energy Partner

Ride Partner

Shuttl exists to take away pain of commute. Every day we strive to provide safe, affordable and reliable commute to residents of Delhi NCR. Since launch of our app based shuttle services in 2015, we have given 5 million+ dignified rides to more than 1.5 lac urban commuters. Our CNG fleet of air-conditioned coaches, not only provide a comfortable travel but also reduce carbon emissions. We are redefining the meaning of safe commute for women. We are not a company, but a community of people who care for our cities and want to make them jam, noise and pollution free. Get on board, come ride with us.

Fashion Partner

Uptownie101 is a Kolkata-based online clothing venture,founded by Ms.Priyanka Agarwal, offering young,fashion forward western wear in India. In a world full of ecommerce websites that offer trendy clothes, Uptownie 101 is here to give women’s fashion an edge over others. The brand offers trendy & pocket friendly outfits that complements the personality of today’s young,beautiful & bold women. The brand provides a quick & easy solution to women, offering a wide range of apparel for all occasions with over 600 styles ( bottoms, dresses, tops & jumpsuits) in its catalogue. The collection is chic, affordable & new styles are efficiently introduced every week to keep up with changing trends. The brand also provides customisation, so that customers can personalise their Uptownie gear with a fun monogram. Uptownie 101 doesn’t aim to sell just a product but also, an idea & lifestyle. Check out our wide range of collection at!

Gifting Partner

Founded by mother daughter duo Jacqueline and Ayesha, ayesha accessories stands for the girl in progress. We are a vibrant and fast expanding brand. We bring you limited-edition designs that cut through the noise. ayesha is about YOU: your world, your dreams and your love! Sensational shades, brilliant bags, hip hats, jaw dropping jewellery and other fun, fantabulous fashion essentials, which make sure they express exactly how YOU feel.

Cycle Partner

Adventure is all around us. A simple trip back from work or a simple twist to something mundane could be an adventure waiting to happen. Pinkathon organised by the United Sister’s Foundation, is proud to partner with Firefox as part of their #EverydayAdventures, in awarding winners with great bikes – Dart, Breeze, Fusion & Axxis. Let the adventures begin!

Catering Partner

Banking Partner

ICICI Bank Step Up Home Loans

With ICICI Bank Step Up Home Loans you now have the key to your dream home early in life. A product for the young salaried professional, under ICICI Bank Step Up Home Loan you can avail upto 20% higher loan amount as compared to your loan eligibility under normal Home Loans.
What’s more, in the initial years you pay moderate EMIs, which will further step up during the subsequent years considering your income.

⦁ Enhanced eligibility up to 20%
⦁ Loan amount up to Rs. 3 Crore
⦁ Minimum income of Rs.20, 000 per month
⦁ Loan tenure up to 20 years