Pinkathon Pinkathon Pinkathon

Sponsors for Colors Pinkathon Guwahati 2017
Inspiring Partners Bajaj Electricals

Title Sponsor

Electricals Limited Logo New (V)
Inspiring Partner

Bajaj Electricals Ltd (BEL) is an Indian consumer electrical equipments manufacturing company based in Mumbai, Maharashtra. It is a part of the 380 billion (US$5.7 billion) Bajaj Group. It has diversified with interests in lighting, luminaries, appliances, fans,LPG based Generators, engineering and projects. Its main domains are lighting, consumer durables, engineering and projects. Lighting includes lamps, tubes and luminaires. Consumer durables include appliances and fans. Engineering and projects include transmission line towers, telecommunications towers, highmast, poles and special projects, and others include die casting, wind energy & solar energy. Some notable project includes lighting works at the Commonwealth Games stadium and the Bandra Worli Sea Link.

Intimate Hygiene Partner

VWash Plus is the official Intimate Hygiene Partner of Pinkathon. VWash has been immensely successful in its endeavour to empower women with the right knowledge & understanding about vaginal hygiene. VWash Plus, the expert intimate hygiene wash, is infused with lactic acid & delivers the ideal vaginal pH of 3.5, thereby keeping dryness, irritation & itching of the vaginal area at bay & preventing vaginal infections. Its daily use helps maintain the ideal vaginal health pH thereby enabling women to lead a happy, confident life.

Training and Fitness Partner

India’s leading fitness brand, Reebok has a pan-India presence across 119 cities and online presence with With a strong commitment to its core philosophy ‘Fitness is Life’, the brand is committed to growing the fitness category with products in the running, training and studio (dance, aerobics and yoga). The brand has struck a chord with consumers through its exciting fitness initiatives and the ‘Be More Human’ campaign that inspires people to be fitter physically, mentally and socially.

Apollo Foundation
Healthcare Partner

The vision of Dr. Prathap C Reddy, the Founder of Apollo Hospitals Group is what translates into the mission of the Apollo Foundation, which is, “to create meaningful interactions with people of our society, and help enhance their quality of life in every way we can.”

We have always strongly believed in pioneering social initiatives that help surpass barriers and make a real difference. With an aim to upgrade the standards of healthcare across various regions, we have started several impactful programmes that cover rural development, healthcare, research in healthcare, education, skill development and vocational training.

In addition to this, Apollo Foundation also works extensively in the areas of Pediatric Cardiology, Cancer Care, Cardiovascular Risk Awareness, Hearing Impairment, Medical Awareness Campaigns, Distance Healthcare and Disaster Relief Programmes. With organizations like SACHi, The Billion Hearts Beating Foundation, SAHI, CURE, and other doctor charities supported by Apollo doctors, Apollo hospital aspires to be a socially responsible corporate citizen in order to bring quality healthcare within the reach of all people regardless of their geographic location or economic status.

Hydration Partner

Bisleri is the exclusive hydration partner for Pinkathon. Bisleri the most trusted brand in India . It dominates the consumer mind when it comes to packaged drinking water. Infused with minerals and water purified with rigorous high end process. Bisleri is committed to satisfy hydration needs of Indians with range of various SKU suitable for different occasions.

Hosted By

The Guwahati Address is set as a Temple of Hospitality amidst the hustle and bustle of the Guwahati urbanscape. The atmosphere inside exudes an aura of calm and spiritual serenity that grasps the visitor in a warm embrace and a welcome smile. As the unsuspecting visitors walk past the high stone walls marking the entrance and amble under the pyramidical glass porch one steps up onto hand-cut spotted grey granite stone risers leading to a glass wall entrance. Upon entering the lobby you are greeted by a forest of handsome circular wooden columns standing as sentinels on either side. While the floor of the hall is a meandering stream of soft Sicilian marble, the ceiling is a river of colours of stain glass flowing past atop a series of wooden trusses. All the elements are intricately crafted, merging in harmony and creating a surreal interpretation of Mother Nature.

Minimalist corridor of the room floor, is like a walk in the park with colorful lights adorning the walls. On entering the room one is transported to an old world charm of hand crafted Assam teak and local timber furniture set in rooms which speak eloquently of yesteryear but with an accent of 21st century modernity.

Someone remarked that if you chose to live in vernacular ambiance of the region but with 5 star amenities…. This is It!..The Guwahati Address by Centre Point.

FM Radio
Radio Partner

Red FM is an Indian FM radio brand, with stations broadcasting at the frequency 93.5 megahertz in the cities. It was launched in 2002, playing a mix of Hindi and English songs. It is India’s largest and most awarded radio network with 50 stations and 128 awards.

Apparel Partner

Bourn Vita
Refreshment Partner

Proud to Partner with

Devieka Bhojwani has been instrumental in setting up The ‘Women’s Cancer Initiative-Tata Memorial Hospital’ in 2003, in partnership with the Tata Memorial Hospital, Mumbai one of India’s leading cancer hospitals. Over the past few years, the foundation has broadened the scope of its activities with focusing on other Women’s Cancers such as cervical, ovarian & Oral Cancers.The foundation also funds path-breaking research at the Tata Memorial Centre to find causes and cures to women related cancers.

An Initiative By

The Mission of the United Sisters Foundation is to encourage, motivate and facilitate a greater understanding of the importance of mental, physical and emotional health and well being to individuals, families and all levels and sections of society.

The Vision of the United Sisters Foundation is to empower women across the country coming together on one platform to actively contribute to a positive movement of change.

The Agenda of the United Sisters Foundation is to organize community activities, fund raisers and awareness drives to support and promote all women’s causes.

Now in its 5th year, the Pinkathon, organised by the United Sisters Foundation and conceived as more than just a running event, will see a participation of more than 75,000 women across 8 cities. Right from the start, the Pinkathon was developed more as a community project to spread awareness of the importance of an active lifestyle for women and health issues that put women’s lives at risk.

At the core of this pan India project is the run in each city, built around which are year round training sessions, free offers of medical check ups and mammograms for all participants, training work shops and counselling sessions for various marginalized communities and even a symbolic planting of 1000 trees in each city to make a stronger connection between the health of each individual and the health of the environment.

Another green initiative is to encourage the participants to make the eco friendly choice of drinking from a reusable cup rather than a disposable plastic bottle on the route. These initiatives, developed by the United Sisters Foundation, are unique to the Pinkathon and are not practiced in any other running event in the country.

The inclusive and empowering nature of this project has encouraged an unprecedented response from women across the length and breadth of the country, from Delhi to Chennai and Mumbai to Guwahati. Even though the focus is more on community building, the Pinkathon sets the standard for other running events, whether it is participant feedback, social media activation, community outreach, eco friendly/green initiatives or professional management.

Promoted By

At Maximus Events, we believe that marketing programs and events have the greatest impact and best results when they are designed ‘Target First’. Our approach starts with the desired result and then builds the campaign from there – calculated, targeted and done with purpose. We aim at offering our clients the peace of mind that comes with having a solid, secure and professional organization dedicated to creating exemplary productions and events.

Wellness Partner

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. The company utilized its core technologies and diversified to form six new business fields: “Healthcare”, “Highly Functional Materials, “Document Solutions”, “Graphic Arts”, “Optical Devices” and “Digital Imaging”.FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

In the field of Healthcare, Fujifilm is a major player in diagnostic equipment with a wide range of X-ray, mammography, endoscopes and medical IT software utilizing the medical imaging technology. Fujifilm is proud to have such range of medical equipment that aids early detection of lung, stomach, colorectal, and breast cancer, thus saving lives. Fujifilm’s Computed radiography system has a 50% share in the Indian market. For Breast Cancer in particular, Fujifilm had introduced its revolutionary product Amulet Innovality – a highly advanced breast cancer diagnostic machine with 50 micron resolution, 3D image quality and advanced. Early diagnosis has been the biggest draw and also the fact that this machine is designed in a way to ensure there is minimal pain and discomfort. This design improves the patient comfort during mammograms significantly.

Supported By

The Phonographic Performance Ltd. (PPL) owns, as assignee, and exclusively controls public performance rights and radio broadcasting rights in more than 5 lakh songs (sound recordings) in Hindi, Telugu, Tamil, Bengali, Punjabi, Marathi, Malayalam, Bhojpuri and other Indian languages, including both film and non-film songs such as Ghazals, devotional, folk, pop, classical, etc, of its more than 250 members, who are music labels.

The India Performing Right Society Limited (IPRS) is a representative body of Owners of Music, viz. The Composers, Lyricists (or Authors) and the Publishers of Music and is also the sole Authorized body to issue Licences for usage of Musical & Literary works within India by any person. At present we have around 3500 plus members more than 10 Millions film music and non-film music, Pop, Rock, Ghazals, Bhajans or Classical music and international music of more than 100 countries.

Live Performance and recorded Music through any medium in any commercial place/premises (Like. Hotels / Open grounds / Stadiums / Restaurants / Bars / Malls / Departmental stores / offices / Banks / Gym etc. Any other public places require to obtain mandatorily the Licence from “The Indian Performing Right Society Ltd (IPRS)”.

Social Media Partner

Enthusionz is the Socio Marketer that empowers the companies to be Social and build their Brand through the power of Digital Media Marketing. As the mode of advertisements is changing, the way Brands used to communicate and market is thereby going through a revolutionary change. Enthusionz represent this Change which is futuristic in nature. They are a part of the new age advertisements and are confident to play an immense part in this prime marketing revolution of 21st century.

Bajaj Green csr
Green Partner

Supported By

Founded in March 2011, UTSAH (Universal Team for Social Action and Help) is a leading Non-Governmental Organization, working on Child Rights and Protection in the State of Assam, India. Their mission is to create safer spaces that ensure the survival and protection, and foster development of children who are in need of care and protection. UTSAH’s thematic areas cover child labour, child marriage, child trafficking, child health, child sexual abuse, corporal punishment, among other child rights related problems, in Assam. UTSAH has rescued more than 300 child labourers, have stalled more than 50 child marriages, have worked on more than 100 cases of child sexual abuse and have trained more than 1000 police personnel on child rights (including the Anti-Human Trafficking Units, Special Juvenile Police Units, Sashastra Seema Bal, Border Security Forces etc.). The Organization works closely with the State Child Protection Society (SCPS), the Assam State Commission for the Protection of Child Rights (ASCPCR), District Child Protection Units (DCPU’s) and the District Child Welfare Committees (CWC’s). UTSAH’s community-based primary prevention Model (in the Hafiznagar No2 slum area of Guwahati) and their Child Sexual Abuse Support Programme (POCSO Center) are first of its kind, specialized, initiatives in the Northeast of India.

Press Conference Venue Partner

In today’s age, when technology controls not just our day to day activities, but also the mood of our youngsters, Retro Town comes as a respite, providing a soothing detox from technology to spend some quality time with your near and dear ones.

We aim to provide you the perfect retro ambiance with our 70-80s inspired interiors and classic retro melodies. And well, we also host live music.

Everything ranging from the interiors to the cutlery is inspired by the 70-80s to give you the perfect retro vibe. And all of this comes with great food.

We are a multi-cuisine restaurant offering the best range of delicacies from Chinese, Continental, Italian, Indian, Nepali and other cuisines with a variety of mock-tails.

We welcome you to visit us and have a one-of-a-kind experience. We promise you won’t go back disappointed.

Round Table New
Supported By

Mall Partner

ROODRAKSH MALL is a first-of-its-kind shopping hub in the North Eastern region of India.

With a total space of over 2 lakh square feet, it caters to both, the Retail as well as the Corporate world, by offering 1 lakh square feet Retail space and, 1 lakh square feet space for corporate offices, promising a lifestyle of international standards in the heart of Guwahati.

Some of the key highlight’s:
⦁ Assured footfall of at least 2 lakh people per month
⦁ An average of 30,000 cars drive in every month
⦁ 60 retail outlets averaging 450 sq.ft. area each
⦁ Upcoming multiplex spread over 10,000 sq. ft.
⦁ “AROMA” from Blue Foods hosting over 12 different cuisines spread over 15,000 sq.ft.
⦁ Parking capacity for 250 cars and 520 two wheelers

The Assam Tribune
In Association With

Guwahati Cycle Tour
Cycling Marshal Partners

Guwahati Cycle Tour was formed on June 5th, 2016 after four cycling enthusiast met during a cycle rally to celebrate World Environment Day.

As time went by more like minded people joined in and now after a year we are a group of 16 cycling enthusiasts from all parts of Guwahati. We are aged 33 to 62, from diverse backgrounds and from different professions such as Doctors, Engineers, Bureaucrats, Corporate Employees and Business men.

We aim to promote cycling as a fitness, leisure and adventure activity among diverse sections of the society. We also want that cycling becomes a safe travelling option in Guwahati and people using other forms of motorized vehicles respect cyclist. With this objective in mind we had submitted a petition to the Government of Assam seeking creation of exclusive cycling lanes around the city. We hope the petition will be looked into favorably and the need for cycling tracks will be met soon by the concerned authorities.

Cycle Partner

AVON New York
Gifting Partner

This is the company that puts mascara on lashes and food on the tables. That fights wrinkles with one hand and Breast Cancer with the other. That knows the value of a perfect lip, but still opens its mouth and speaks out against Domestic Violence and for women’s financial independence. This is the company that not only brings beauty to doors, but also opens them. The company that supports 6 million Representatives worldwide. This is Avon. The company that for more than 125 years has stood for beauty, innovation, optimism and above all for women.

Silver Dine
Food Partners