Pinkathon Pinkathon Pinkathon

Sponsors for Pinkathon Kolkata 2017
Inspiring Partners Bajaj Electricals

Electricals Limited Logo New (V)
Inspiring Partner

Bajaj Electricals Ltd (BEL) is an Indian consumer electrical equipments manufacturing company based in Mumbai, Maharashtra. It is a part of the 380 billion (US$5.7 billion) Bajaj Group. It has diversified with interests in lighting, luminaries, appliances, fans,LPG based Generators, engineering and projects. Its main domains are lighting, consumer durables, engineering and projects. Lighting includes lamps, tubes and luminaires. Consumer durables include appliances and fans. Engineering and projects include transmission line towers, telecommunications towers, highmast, poles and special projects, and others include die casting, wind energy & solar energy. Some notable project includes lighting works at the Commonwealth Games stadium and the Bandra Worli Sea Link.

Mia by Tanishq
Partnering the spirited woman

Mia by Tanishq is a stunning range of fine, urban-chic, affordable jewellery starting at INR 2999 exclusively crafted for Working Women. Truly capturing the essence of the urban, independent working women, Mia is inspired by the individuality of each women and truly projects power, confidence and taste.

Mia has been particularly designed for today’s working women, who until now had not much of a choice with the formal line of jewellery. The line comprises two distinct designs directions, one in the modern and another in the ethno contemporary space; spread across modern silhouettes of earrings, finger rings, pendants, and bangles with a twist. All the pieces in Mia are crafted in 14K gold, making the collection durable and lighter on pocket. Every piece in Mia range reflects superior finish, diversity and best in class design. The Mia line of fine jewellery has over 500 designs and is a one-stop shop for working women in India.

Intimate Hygiene Partner

VWash Plus is the official Intimate Hygiene Partner of Pinkathon. VWash has been immensely successful in its endeavour to empower women with the right knowledge & understanding about vaginal hygiene. VWash Plus, the expert intimate hygiene wash, is infused with lactic acid & delivers the ideal vaginal pH of 3.5, thereby keeping dryness, irritation & itching of the vaginal area at bay & preventing vaginal infections. Its daily use helps maintain the ideal vaginal health pH thereby enabling women to lead a happy, confident life.

Healthcare Partner


Training and Fitness Partner

India’s leading fitness brand, Reebok has a pan-India presence across 119 cities and online presence with With a strong commitment to its core philosophy ‘Fitness is Life’, the brand is committed to growing the fitness category with products in the running, training and studio (dance, aerobics and yoga). The brand has struck a chord with consumers through its exciting fitness initiatives and the ‘Be More Human’ campaign that inspires people to be fitter physically, mentally and socially.

The Telegraph
In Association With

Apparel Partner

JW Marriott
Luxury Hospitality Partner

A New Landmark Of Luxury In The East.

The resplendent new JW Marriott Hotel Kolkata opens it’s doors to understated elegance and sophistication. Located 16km away from Netaji Subhash Chandra Bose Airport, the hotel is almost equidistant from airport and the old business district of the city. With 281 spacious rooms, the property offers luxurious dining options, edgy discotheque, & world renowned Marriott hospitality. The holistic Spa by JW offers a host of therapies to help you relax. The JW personalized service coupled with the largest ballroom in the city is an ideal destination for weddings, corporates and social events. The most unique feature is the elegant bridal room that offers the perfect place to don bridal finery. Besides indoor and intimate outdoor event space of approximately 38370 sq.ft, the hotel offers 5 plush studios and a distinctive boardroom with state-of-the-art facilities. At JW Marriott Kolkata you are left with conscientious luxury and intuitive service that will keep you coming back to us.

Hospitality Partner

Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone or tablet.

Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and 191 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.

Radio Partner

Red FM is an Indian FM radio brand, with stations broadcasting at the frequency 93.5 megahertz in the cities. It was launched in 2002, playing a mix of Hindi and English songs. It is India’s largest and most awarded radio network with 50 stations and 128 awards.

What's Up Kolkata
Outdoor Partner

Team Future
Knowledge Partner

Team Future’s Future Education initiative since the last 15 years has taken robust strides to develop a positive eco-system in the ever changing education scenario. In our constant endeavor to provide superior quality education at an affordable value the institute has left no stones untouched to deliver “WIDE ANGLE LEARNING” in the fields of modern schooling to advance UG & PG study courses in Engineering, Technology, Management, Healthcare, Publishing and Media. Future Alumni spreads across India, USA, Canada, Europe, UAE and Australia. Fortune 500 companies such as Google, Apple, Microsoft, Tesla, Fiskar, Volvo, Cummins and nearly all IT giants and consultants including PWC, Infosys, Cognizant, TCS, Wipro have been hiring Futurities. Team Future proudly celebrates a number of young entrepreneurs who form a part of our alumni.

Future Healthcare by Team Future was set up in association with visionaries from the medical profession and healthcare industry. After a successful stint in the education sector, Team Future has forayed into healthcare industry with a grand vision to set up comprehensive healthcare facilities of global standard. It expects to excel in both preventive and therapeutic healthcare through its chain of diagnostic centers, super-specialty hospitals and specialty-care centers with tie-ups with world leaders.

Round Table
Supported By

Ladies Circle

Hydration Partner

Bisleri is the exclusive hydration partner for Pinkathon. Bisleri the most trusted brand in India . It dominates the consumer mind when it comes to packaged drinking water. Infused with minerals and water purified with rigorous high end process. Bisleri is committed to satisfy hydration needs of Indians with range of various SKU suitable for different occasions.

Supported By

The Phonographic Performance Ltd. (PPL) owns, as assignee, and exclusively controls public performance rights and radio broadcasting rights in more than 5 lakh songs (sound recordings) in Hindi, Telugu, Tamil, Bengali, Punjabi, Marathi, Malayalam, Bhojpuri and other Indian languages, including both film and non-film songs such as Ghazals, devotional, folk, pop, classical, etc, of its more than 250 members, who are music labels.

The India Performing Right Society Limited (IPRS) is a representative body of Owners of Music, viz. The Composers, Lyricists (or Authors) and the Publishers of Music and is also the sole Authorized body to issue Licences for usage of Musical & Literary works within India by any person. At present we have around 3500 plus members more than 10 Millions film music and non-film music, Pop, Rock, Ghazals, Bhajans or Classical music and international music of more than 100 countries.

Live Performance and recorded Music through any medium in any commercial place/premises (Like. Hotels / Open grounds / Stadiums / Restaurants / Bars / Malls / Departmental stores / offices / Banks / Gym etc. Any other public places require to obtain mandatorily the Licence from “The Indian Performing Right Society Ltd (IPRS)”.

forum Courtyard
Mall Partner

While Sceptics projected five years for Kolkata to be ready for organised retail, Forum presented the First Mall in the Eastern Region, with international benchmarks & sales that broke country wide averages – Forum Courtyard Mall it is.

Forum Courtyard Mall opened with premium brands & pampered Kolkatans with world class experience. It prompted Washington post to term Forum as “the edifice of resurgent bengal”. It won the Brick & Mortar award in 2003 for excellence in construction & project management in architecture.

Not Surprisingly, today, we are one of the few retail infrastructure developers in India with the longest years of experience in Retail.

Having pioneered the retail boom, Forum Retail is now mapping the eastern zone with an array of projects at various stages of implementation.

Sunscreen Partner

Bourn Vita
Refreshment Partner

Breakfast Partner

Since its introduction in 1956, Kellogg’s Special K has been inspiring women to be the best they can be. Delicious crunchy flakes with goodness of wheat and rice, Special K is a low fat cereal (2% fat) fortified with 8 essential vitamins.

The latest offering – Special K Protein & Fibre is an exciting cranberry flavoured cereal that is high in protein and fibre, nutrients that pack a BIG NUTRITIOUS PUNCH. Foods high in protein and fibre help one feel full.

With delicious foods, free meal plans and exercise tips, Kellogg’s Special K is your partner in kick-starting a healthy lifestyle.

Beverage Partner

Every day, in even the smallest of things you do, you sweat and lose essential salts and minerals.

Aquarius, an isotonic refreshing drink from the Coca-Cola Company, helps you replenish the lost salts and minerals and get back to your active best.

It’s a low calorie beverage that has essential salts like Sodium, Calcium and Potassium to keep you hydrated.

with Aquarius you #Lose Nothing, Not even salts and minerals.

Social Media Partner

Enthusionz is the Socio Marketer that empowers the companies to be Social and build their Brand through the power of Digital Media Marketing. As the mode of advertisements is changing, the way Brands used to communicate and market is thereby going through a revolutionary change. Enthusionz represent this Change which is futuristic in nature. They are a part of the new age advertisements and are confident to play an immense part in this prime marketing revolution of 21st century.

Bajaj Green csr
Green Partner

Selfie Partner

Footwear and Gifting Partner

Gifting Partner

Founded by mother daughter duo Jacqueline and Ayesha, ayesha accessories stands for the girl in progress. We are a vibrant and fast expanding brand. We bring you limited-edition designs that cut through the noise. ayesha is about YOU: your world, your dreams and your love! Sensational shades, brilliant bags, hip hats, jaw dropping jewellery and other fun, fantabulous fashion essentials, which make sure they express exactly how YOU feel.

What's Up Life
Online Partner

WHAT’S UP LIFE – your local lifestyle channel & Page 3, redefined. It’s an editorially curated Discovery Guide for dining out, party, leisure, events, etc. around you.

What’s Up Life helps you get a bird’s eye view on everything that moves in your city by effectively connecting our readers with dynamic, engaging content and original, creative design.

What's Up Kolkata

Fashion Partner

Uptownie101 is a Kolkata-based online clothing venture,founded by Ms.Priyanka Agarwal, offering young,fashion forward western wear in India. In a world full of ecommerce websites that offer trendy clothes, Uptownie 101 is here to give women’s fashion an edge over others. The brand offers trendy & pocket friendly outfits that complements the personality of today’s young,beautiful & bold women. The brand provides a quick & easy solution to women, offering a wide range of apparel for all occasions with over 600 styles ( bottoms, dresses, tops & jumpsuits) in its catalogue. The collection is chic, affordable & new styles are efficiently introduced every week to keep up with changing trends. The brand also provides customisation, so that customers can personalise their Uptownie gear with a fun monogram. Uptownie 101 doesn’t aim to sell just a product but also, an idea & lifestyle. Check out our wide range of collection at!

Dakshini Prayas
Gifting Partner

Cycle Partner

Adventure is all around us, a simple trip back from work or to a party can be turned into an adventure. The push of adrenaline in small doses, should leave craving for more. At Firefox, #EverydayAdventures is an integral part of our philosophy. We encourage people to find adventure in the mundane and promote anything that supports this school of thought. On that note, Pinkathon, organized by United Sister’s Foundation is to commence on the 26th March at Maidan, where we are presenting the winners with these great bikes; One Tailwind and one Breeze.

Come join us and be a part of this amazing venture.

Nutrition Partner

Truweight is a Research Based Nutrition & Weight Management company that gives its clients nutrition counseling and a wide range of effective Super foods, which helps individuals to attain optimal weight loss. The entire focus is on healthy eating and not on machines, belts or weight loss pills. Truweight intends to provide sustainable and healthy weight loss solution (based on nutrition) to millions of Indians. There are over 60 nutritionists across Truweight centers, counseling around 10000 clients on their weight loss and health issues.

Proud to Partner with

Devieka Bhojwani has been instrumental in setting up The ‘Women’s Cancer Initiative-Tata Memorial Hospital’ in 2003, in partnership with the Tata Memorial Hospital, Mumbai one of India’s leading cancer hospitals. Over the past few years, the foundation has broadened the scope of its activities with focusing on other Women’s Cancers such as cervical, ovarian & Oral Cancers.The foundation also funds path-breaking research at the Tata Memorial Centre to find causes and cures to women related cancers.

An Initiative By

The Mission of the United Sisters Foundation is to encourage, motivate and facilitate a greater understanding of the importance of mental, physical and emotional health and well being to individuals, families and all levels and sections of society.

The Vision of the United Sisters Foundation is to empower women across the country coming together on one platform to actively contribute to a positive movement of change.
The Agenda of the United Sisters Foundation is to organize community activities, fund raisers and awareness drives to support and promote all women’s causes.

Now in its 3rd year, the SBI Pinkathon, organised by the United Sisters Foundation and conceived as more than just a running event, will see a participation of more than 60,000 women across 8 cities. Right from the start, the Pinkathon was developed more as a community project to spread awareness of the importance of an active lifestyle for women and health issues that put women’s lives at risk.

At the core of this pan India project is the run in each city, built around which are year round training sessions, free offers of medical check ups and mammograms for all participants, training work shops and counselling sessions for various marginalised communities and even a symbolic planting of 1000 trees in each city to make a stronger connection between the health of each individual and the health of the environment.

Another green initiative is to encourage the participants to make the eco friendly choice of drinking from a reusable cup rather than a disposable plastic bottle on the route. These initiatives, developed by the United Sisters Foundation, are unique to the SBIPinkathon and are not practised in any other running event in the country.

The inclusive and empowering nature of this project has encouraged an unprecedented response from women across the length and breadth of the country, from Delhi to Chennai and Mumbai to Guwahati. Even though the focus is more on community building, the SBIPinkathon sets the standard for other running events, whether it is participant feedback, social media activation, community outreach, eco friendly/green initiatives or professional management.

Promoted By

At Maximus Events, we believe that marketing programs and events have the greatest impact and best results when they are designed ‘Target First’. Our approach starts with the desired result and then builds the campaign from there – calculated, targeted and done with purpose. We aim at offering our clients the peace of mind that comes with having a solid, secure and professional organization dedicated to creating exemplary productions and events.

Customer Acquisition Expert Partner

OneX Solutions Pvt. Ltd. is a pioneer in Mobile Advertising with more than 5 years experience in the Mobile/Digital Marketing Industry.

We work with over 2000+ clients PAN India and help them communicate with their prospective customers through Digital Media such as SMS , Emails & Voice Calls.

We have various databases such as Online Buyers, Car Owners, Females, HNI, Frequent Flyers, PIN Code wise etc and help our clients do strategic campaigns on their required database as per their nature of business.

Supported By