Pinkathon Pinkathon Pinkathon

Sponsors for Pinkathon Mumbai 2016
Inspiring Partners Bajaj Electricals

Electricals Limited Logo New (V)
Inspiring Partners

Bajaj Electricals Ltd (BEL) is an Indian consumer electrical equipments manufacturing company based in Mumbai, Maharashtra. It is a part of the 380 billion (US$5.7 billion) Bajaj Group. It has diversified with interests in lighting, luminaries, appliances, fans,LPG based Generators, engineering and projects. Its main domains are lighting, consumer durables, engineering and projects. Lighting includes lamps, tubes and luminaires. Consumer durables include appliances and fans. Engineering and projects include transmission line towers, telecommunications towers, highmast, poles and special projects, and others include die casting, wind energy & solar energy. Some notable project includes lighting works at the Commonwealth Games stadium and the Bandra Worli Sea Link.

Mia by Tanishq
Partnering the spirited woman

Mia by Tanishq is a stunning range of fine, urban-chic, affordable jewellery starting at INR 2999 exclusively crafted for Working Women. Truly capturing the essence of the urban, independent working women, Mia is inspired by the individuality of each women and truly projects power, confidence and taste.

Mia has been particularly designed for today’s working women, who until now had not much of a choice with the formal line of jewellery. The line comprises two distinct designs directions, one in the modern and another in the ethno contemporary space; spread across modern silhouettes of earrings, finger rings, pendants, and bangles with a twist. All the pieces in Mia are crafted in 14K gold, making the collection durable and lighter on pocket. Every piece in Mia range reflects superior finish, diversity and best in class design. The Mia line of fine jewellery has over 500 designs and is a one-stop shop for working women in India.

An Initiative By

The Mission of the United Sisters Foundation is to encourage, motivate and facilitate a greater understanding of the importance of mental, physical and emotional health and well being to individuals, families and all levels and sections of society.

The Vision of the United Sisters Foundation is to empower women across the country coming together on one platform to actively contribute to a positive movement of change.
The Agenda of the United Sisters Foundation is to organize community activities, fund raisers and awareness drives to support and promote all women’s causes.

Now in its 3rd year, the SBI Pinkathon, organised by the United Sisters Foundation and conceived as more than just a running event, will see a participation of more than 60,000 women across 8 cities. Right from the start, the Pinkathon was developed more as a community project to spread awareness of the importance of an active lifestyle for women and health issues that put women’s lives at risk.

At the core of this pan India project is the run in each city, built around which are year round training sessions, free offers of medical check ups and mammograms for all participants, training work shops and counselling sessions for various marginalised communities and even a symbolic planting of 1000 trees in each city to make a stronger connection between the health of each individual and the health of the environment.

Another green initiative is to encourage the participants to make the eco friendly choice of drinking from a reusable cup rather than a disposable plastic bottle on the route. These initiatives, developed by the United Sisters Foundation, are unique to the SBIPinkathon and are not practised in any other running event in the country.

The inclusive and empowering nature of this project has encouraged an unprecedented response from women across the length and breadth of the country, from Delhi to Chennai and Mumbai to Guwahati. Even though the focus is more on community building, the SBIPinkathon sets the standard for other running events, whether it is participant feedback, social media activation, community outreach, eco friendly/green initiatives or professional management.

Promoted By

At Maximus Events, we believe that marketing programs and events have the greatest impact and best results when they are designed ‘Target First’. Our approach starts with the desired result and then builds the campaign from there – calculated, targeted and done with purpose. We aim at offering our clients the peace of mind that comes with having a solid, secure and professional organization dedicated to creating exemplary productions and events.

Energy Partner

“Sofit Soya Milk is a health drink packed with Soy Protein, Vitamins, Omega 3 and the right amount of fiber, so you can get more out of each working day. Sofit is a healthy and delicious alternative to Fast Food and other oily snacks. It fuels you right through the day. Even those who are lactose intolerant, can get all the necessary nutrition from Sofit, making it just the right health drink for both men and women. So go ahead, drink more, do more.”

Intimate Hygiene Partner

VWash Plus is the official Intimate Hygiene Partner of Pinkathon. VWash has been immensely successful in its endeavour to empower women with the right knowledge & understanding about vaginal hygiene. VWash Plus, the expert intimate hygiene wash, is infused with lactic acid & delivers the ideal vaginal pH of 3.5, thereby keeping dryness, irritation & itching of the vaginal area at bay & preventing vaginal infections. Its daily use helps maintain the ideal vaginal health pH thereby enabling women to lead a happy, confident life.

Thailand Tourism
Gifting Partners

The Tourism Authority of Thailand (TAT) was established on the 18th March 1960. TAT was the first organization in Thailand to be specifically responsible for the promotion of tourism.

TAT supplies information and data on tourist areas to the public, publicizes Thailand with the intention of encouraging both Thai and international tourists to travel in and around Thailand, conducts studies to set development plans for tourist destinations, and co-operates with and supports the production and development of personnel in the field of tourism.

Sporting Tools

Established in the year 2001, “Sporting Tools” are one of the leading suppliers of all kinds of sports goods, accessories, fitness and training equipment etc. Their range is duly acclaimed for high quality, intricate design, durability and perfect finish. Owing to high quality delivered these are widely used in sports club, professional sportsmen, colleges, companies, and schools.Their cordial relationship with branded companies and their mutual understanding of what consumers want, has helped us in delivering qualitative range of our products. They are an authorized dealers of some of the reputed brands in the sporting & accessories business such as Suunto, iCool Sports, Asics, Flowin & Oakleys. Their warehousing & transportation allows them to store range of products safely and effectively from any defects and enables them to dispatch the bulk consignment within the stipulated time frame at the client’s end.


Founded by mother daughter duo Jacqueline and Ayesha, ayesha accessories stands for the girl in progress. We are a vibrant and fast expanding brand. We bring you limited-edition designs that cut through the noise. ayesha is about YOU: your world, your dreams and your love! Sensational shades, brilliant bags, hip hats, jaw dropping jewellery and other fun, fantabulous fashion essentials, which make sure they express exactly how YOU feel.

Hair Drama Company

Hair Drama Company specialises in creating fashionable and distinctive hair accessories that range from halos, headwraps, headbands, pins and a whole lot more. Our designs are deeply inspired by the rich and glamorous history of headpieces. Each piece brings out certain nostalgia of old-world headwear charm, but is designed with modern form and function.

Our pieces are aspirational that exude a personal style statement for each woman who wears it in her own distinctive way. She is the free-spirited woman of today – one who is focused on her own individuality.

Our products are conceptualized in London, by designers who specialize in hair jewellery. Each design artfully incorporates a range of materials and fabrics. Our research is focused on ensuring quality and comfort with each style that is created for our customers.

We consider fashion to be a business of individuality, and with that in mind, we continue to evolve and grow. We look forward to adding a little drama in your life.

Supported by

You are taking new steps every day towards creating the life you want for yourself and nothing should stop you from getting there. SOFY is here to ensure you enjoy every bit of this journey. It offers a range of feminine care products like sanitary napkins, tampons and panty liners that are innovative, comfortable and definitely premium quality. With us, you can feel the freedom and stay ahead on all days of the month. By choosing SOFY, you can enjoy your active lifestyle and live it up to the spirit of Hum Aaage Aagee Duniya Peechhe Pechhe.


Truweight is a Research Based Nutrition & Weight Management company that gives its clients nutrition counseling and a wide range of effective Super foods, which helps individuals to attain optimal weight loss. The entire focus is on healthy eating and not on machines, belts or weight loss pills. Truweight intends to provide sustainable and healthy weight loss solution (based on nutrition) to millions of Indians. There are over 60 nutritionists across Truweight centers, counseling around 10000 clients on their weight loss and health issues.

Sportswear Partner

India’s leading fitness brand, Reebok has a pan-India presence across 119 cities and online presence with With a strong commitment to its core philosophy ‘Fitness is Life’, the brand is committed to growing the fitness category with products in the running, training and studio (dance, aerobics and yoga). The brand has struck a chord with consumers through its exciting fitness initiatives and the ‘Be More Human’ campaign that inspires people to be fitter physically, mentally and socially.

Bajaj Green csr
Green Partner

Social Media Partner

Enthusionz is the Socio Marketer that empowers the companies to be Social and build their Brand through the power of Digital Media Marketing. As the mode of advertisements is changing, the way Brands used to communicate and market is thereby going through a revolutionary change. Enthusionz represent this Change which is futuristic in nature. They are a part of the new age advertisements and are confident to play an immense part in this prime marketing revolution of 21st century.

Timing Partner

Timing Technologies India has the unique distinction of being the Indian company to time maximum number of 10K runs, half marathons, marathons, duathlons and police recruitment projects in India using world’s leading RFID sports technology. The goal and objective of our company is to provide neat and reliable timing services to event organizers and runners participating in the events. Timing Technologies India(TTIPL) has changed the way Running Events have been organized by providing RFID Chip based timing for runners. Till date TTIPL has timed more than a million runners in India.

Radio Partner

Red FM is an Indian FM radio brand, with stations broadcasting at the frequency 93.5 megahertz in the cities. It was launched in 2002, playing a mix of Hindi and English songs. It is India’s largest and most awarded radio network with 50 stations and 128 awards.

Beverages Partner

Do your taste-buds feel slightly mischievous and experimental? Give them a twisted treat with Spyci – a drink that not only satisfies your cola cravings but also has an extended spicy flavour.Heading out for a party? Spice things up with Spyci!

Hospitality Partner

Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone or tablet.

Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and 191 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.

Healthcare Partner

In 1983, When Apollo Hospitals first opened its doors, it was a 150-bed hospital. Over the 3 decades since then, Apollo Hospitals has emerged as the foremost integrated healthcare provider in Asia; it is widely recognized as the pioneer of private healthcare in India. The Apollo Hospitals Group has touched the lives of over 50 million patients from over 121 countries.

Apollo Hospitals – Navi Mumbai, is one of the most advanced Multi-speciality Tertiary Care hospital in the region of Mumbai and Navi Mumbai. The 500 bed multi-super speciality Tertiary Care hospital offers comprehensive and integrated super-speciality services under one roof with highly experienced doctors of national and international repute supported by well-trained team of nurses & technicians and other support staff. Apollo Hospitals, Navi Mumbai will showcase the synergy of medical technology and advances in IT through Telemedicine, providing access to the best medical professionals from across the world.

For more information call 022-33503350 and visit

Phoenix Marketcity
The Good life Partner

Truly a shopper’s paradise, Phoenix Marketcity has been touted as the number one destination when it comes to entertainment, dining and shopping in the city. The mall provides its customers the best international brands, offers, contests and a holistic shopping experience.

Spread across a mammoth 2.1 million square feet, and housing close to 600 plus brands in the ranks of Zara, Gant, Diesel, Cole Haan, Nautica, Accessorize, Claire`s, Puma, Steve Madden, Charles & Keith, Swarovski, Vero Moda, Jack and Jones, Only, H&M, United Colors of Benetton, Johnston & Murphy, La Senza, Hamley`s, Mothercare, Promod, Red Fleece – Brooks Brothers, Boardriders and many more. Phoenix Marketcity also offers a variety of entertainment options such as Happy Planet, PVR Gold Class, 16 Lane Amoeba Bowling Alley, Clue Hunt, Snow World, and more.

The mall provides over 75 dining options serving quality meals that are perfect for quick lunch, pre or post shopping as well as a night out of entertainment.

Phoenix Marketcity, the hub of entertainment hosts a variety of events such as plays, theatre, musical events, live performances at the 40,000 sq.ft. European themed Dublin Square which has alfresco dining options and is an easy accessible location.

Phoenix Marketcity is all about the exclusivity, expanse and the experience that will revolutionize the retail space forever.

Fitness Partner

X-FITT is a fitness studio unlike any other health club, A group training where every class is a personal training class, with variety of fitness activities. Our fitness program will meet the needs of our diverse community, which includes full-time Moms, Doctors, Lawyers, Chartered accountants, Athletes, Grand parents, Kids and Students. which is what makes it a special experience for those who choose to invest their sweat and hard work into the program.

Fruit Bit
Refreshment Partner

Fruit Bit-an app launched with the idea of providing exotic fruits at your doorstep throughout the year with the freshest & highest quality fruits imported from the U.S.With an array of exotic fruits like Vietnamese Dragon fruit,Thai Mangosteen, Newzealand Gold kiwi, USA Blueberries. Fruit Bit has come up with a unique concept of packages i.e subscriptions which include family subscriptions, immune boosting subscriptions, smart carbs subscriptions etc.The main technology behind the freshness of fruit bit is Breatheway -acts as an Oxygen/Carbon Dioxide passageway allowing just the right amount of oxygen in and much more carbon dioxide out. By providing ideal atmospheres and slowing the dehydration of fresh fruits and vegetables, it clearly offers extended storage life – Naturally!

See Sponsors for Pinkathon Mumbai 2015