Sponsors for Colors Pinkathon Delhi 2017
Inspiring Partners Bajaj Electricals

Bajaj Electricals Ltd (BEL) is an Indian consumer electrical equipments manufacturing company based in Mumbai, Maharashtra. It is a part of the 380 billion (US$5.7 billion) Bajaj Group. It has diversified with interests in lighting, luminaries, appliances, fans,LPG based Generators, engineering and projects. Its main domains are lighting, consumer durables, engineering and projects. Lighting includes lamps, tubes and luminaires. Consumer durables include appliances and fans. Engineering and projects include transmission line towers, telecommunications towers, highmast, poles and special projects, and others include die casting, wind energy & solar energy. Some notable project includes lighting works at the Commonwealth Games stadium and the Bandra Worli Sea Link.

Tata Salt, launched by Tata Chemicals in the year 1983, holds the distinction of being India's first national branded iodised salt. The brand has been consistently identified as a leading food brand in the country. Currently, it is the biggest packaged salt brand in India.

To meet the changing needs of its customers over the years, the brand is always evolving. In that endeavor, it has added new segments like Tata Salt Lite, Tata Salt Plus, Specialty Salts (Tata Black Salt and Tata Rock Salt) and sprinklers to its product repertoire.

Amongst the products, Tata Salt Lite is the refined, iodised and potassium-enriched variant. It has been specifically formulated to provide 15% lesser Sodium than regular salt. Tata Salt Lite provides an easier way for one to keep one’s blood pressure and weight in check.

Staying healthy and fit is what Tata Salt Lite abides by, and it supports similar campaigns and projects. After all, Desh ki Sehat is the prime objective of Desh ka Namak.

VWash Plus is the official Intimate Hygiene Partner of Pinkathon. VWash has been immensely successful in its endeavour to empower women with the right knowledge & understanding about vaginal hygiene. VWash Plus, the expert intimate hygiene wash, is infused with lactic acid & delivers the ideal vaginal pH of 3.5, thereby keeping dryness, irritation & itching of the vaginal area at bay & preventing vaginal infections. Its daily use helps maintain the ideal vaginal health pH thereby enabling women to lead a happy, confident life.

India’s leading fitness brand, Reebok has a pan-India presence across 119 cities and online presence with shop4reebok.com. With a strong commitment to its core philosophy ‘Fitness is Life’, the brand is committed to growing the fitness category with products in the running, training and studio (dance, aerobics and yoga). The brand has struck a chord with consumers through its exciting fitness initiatives and the ‘Be More Human’ campaign that inspires people to be fitter physically, mentally and socially.

Since its introduction in 1956, Kellogg’s Special K has been inspiring women to be the best they can be. Delicious crunchy flakes with goodness of wheat and rice, Special K is a low fat cereal (2% fat) fortified with 8 essential vitamins.

The latest offering – Special K Protein & Fibre is an exciting cranberry flavoured cereal that is high in protein and fibre, nutrients that pack a BIG NUTRITIOUS PUNCH. Foods high in protein and fibre help one feel full.

With delicious foods, free meal plans and exercise tips, Kellogg’s Special K is your partner in kick-starting a healthy lifestyle.

Bisleri is the exclusive hydration partner for Pinkathon. Bisleri the most trusted brand in India . It dominates the consumer mind when it comes to packaged drinking water. Infused with minerals and water purified with rigorous high end process. Bisleri is committed to satisfy hydration needs of Indians with range of various SKU suitable for different occasions.

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. The company utilized its core technologies and diversified to form six new business fields: “Healthcare”, “Highly Functional Materials, “Document Solutions”, “Graphic Arts”, “Optical Devices” and “Digital Imaging”.FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

In the field of Healthcare, Fujifilm is a major player in diagnostic equipment with a wide range of X-ray, mammography, endoscopes and medical IT software utilizing the medical imaging technology. Fujifilm is proud to have such range of medical equipment that aids early detection of lung, stomach, colorectal, and breast cancer, thus saving lives. Fujifilm’s Computed radiography system has a 50% share in the Indian market. For Breast Cancer in particular, Fujifilm had introduced its revolutionary product Amulet Innovality – a highly advanced breast cancer diagnostic machine with 50 micron resolution, 3D image quality and advanced. Early diagnosis has been the biggest draw and also the fact that this machine is designed in a way to ensure there is minimal pain and discomfort. This design improves the patient comfort during mammograms significantly.

Red FM is an Indian FM radio brand, with stations broadcasting at the frequency 93.5 megahertz in the cities. It was launched in 2002, playing a mix of Hindi and English songs. It is India’s largest and most awarded radio network with 50 stations and 128 awards.

The Phonographic Performance Ltd. (PPL) owns, as assignee, and exclusively controls public performance rights and radio broadcasting rights in more than 5 lakh songs (sound recordings) in Hindi, Telugu, Tamil, Bengali, Punjabi, Marathi, Malayalam, Bhojpuri and other Indian languages, including both film and non-film songs such as Ghazals, devotional, folk, pop, classical, etc, of its more than 250 members, who are music labels.

The India Performing Right Society Limited (IPRS) is a representative body of Owners of Music, viz. The Composers, Lyricists (or Authors) and the Publishers of Music and is also the sole Authorized body to issue Licences for usage of Musical & Literary works within India by any person. At present we have around 3500 plus members more than 10 Millions film music and non-film music, Pop, Rock, Ghazals, Bhajans or Classical music and international music of more than 100 countries.

Live Performance and recorded Music through any medium in any commercial place/premises (Like. Hotels / Open grounds / Stadiums / Restaurants / Bars / Malls / Departmental stores / offices / Banks / Gym etc. Any other public places require to obtain mandatorily the Licence from “The Indian Performing Right Society Ltd (IPRS)”.

Devieka Bhojwani has been instrumental in setting up The ‘Women’s Cancer Initiative-Tata Memorial Hospital’ in 2003, in partnership with the Tata Memorial Hospital, Mumbai one of India’s leading cancer hospitals. Over the past few years, the foundation has broadened the scope of its activities with focusing on other Women’s Cancers such as cervical, ovarian & Oral Cancers.The foundation also funds path-breaking research at the Tata Memorial Centre to find causes and cures to women related cancers.

The Mission of the United Sisters Foundation is to encourage, motivate and facilitate a greater understanding of the importance of mental, physical and emotional health and well being to individuals, families and all levels and sections of society.

The Vision of the United Sisters Foundation is to empower women across the country coming together on one platform to actively contribute to a positive movement of change.

The Agenda of the United Sisters Foundation is to organize community activities, fund raisers and awareness drives to support and promote all women’s causes.

Now in its 5th year, the Pinkathon, organised by the United Sisters Foundation and conceived as more than just a running event, will see a participation of more than 75,000 women across 8 cities. Right from the start, the Pinkathon was developed more as a community project to spread awareness of the importance of an active lifestyle for women and health issues that put women’s lives at risk.

At the core of this pan India project is the run in each city, built around which are year round training sessions, free offers of medical check ups and mammograms for all participants, training work shops and counselling sessions for various marginalized communities and even a symbolic planting of 1000 trees in each city to make a stronger connection between the health of each individual and the health of the environment.

Another green initiative is to encourage the participants to make the eco friendly choice of drinking from a reusable cup rather than a disposable plastic bottle on the route. These initiatives, developed by the United Sisters Foundation, are unique to the Pinkathon and are not practiced in any other running event in the country.

The inclusive and empowering nature of this project has encouraged an unprecedented response from women across the length and breadth of the country, from Delhi to Chennai and Mumbai to Guwahati. Even though the focus is more on community building, the Pinkathon sets the standard for other running events, whether it is participant feedback, social media activation, community outreach, eco friendly/green initiatives or professional management.

At Maximus Events, we believe that marketing programs and events have the greatest impact and best results when they are designed ‘Target First’. Our approach starts with the desired result and then builds the campaign from there – calculated, targeted and done with purpose. We aim at offering our clients the peace of mind that comes with having a solid, secure and professional organization dedicated to creating exemplary productions and events.

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